6,513 Wayfair Inc. $W Shares Bought by NorthCrest Asset Manangement LLC

NorthCrest Asset Manangement LLC increased its stake in Wayfair Inc. (NYSE:W) by 141.2% in the 3rd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 11,126 shares of the company’s stock after acquiring an additional 6,513 shares during the quarter. NorthCrest Asset Manangement LLC’s holdings in Wayfair were worth $1,170,000 at the end of the most recent reporting period.

A number of other institutional investors also recently modified their holdings of the stock. Riversedge Advisors LLC acquired a new stake in Wayfair in the third quarter worth $295,000. Wedmont Private Capital raised its holdings in shares of Wayfair by 9.7% during the third quarter. Wedmont Private Capital now owns 4,082 shares of the company’s stock valued at $429,000 after purchasing an additional 360 shares during the period. GAMMA Investing LLC raised its holdings in shares of Wayfair by 33.1% during the third quarter. GAMMA Investing LLC now owns 2,376 shares of the company’s stock valued at $244,000 after purchasing an additional 591 shares during the period. Farther Finance Advisors LLC raised its holdings in shares of Wayfair by 203.2% during the third quarter. Farther Finance Advisors LLC now owns 2,677 shares of the company’s stock valued at $275,000 after purchasing an additional 1,794 shares during the period. Finally, Polaris Financial Partners bought a new position in shares of Wayfair during the 3rd quarter worth about $113,000. Institutional investors and hedge funds own 89.67% of the company’s stock.

Insider Buying and Selling at Wayfair

In related news, CEO Niraj Shah sold 69,000 shares of the company’s stock in a transaction dated Monday, October 12th. The shares were sold at an average price of $105.75, for a total value of $7,296,750.00. Following the sale, the chief executive officer owned 222,137 shares in the company, valued at $23,490,987.75. This represents a 23.70% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Steven Conine sold 69,000 shares of the firm’s stock in a transaction dated Monday, October 12th. The shares were sold at an average price of $105.75, for a total transaction of $7,296,750.00. Following the completion of the transaction, the director directly owned 222,073 shares in the company, valued at approximately $23,484,219.75. The trade was a 23.71% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 434,024 shares of company stock worth $45,164,374. 18.44% of the stock is currently owned by insiders.

Wayfair Trading Up 6.8%

Shares of W stock opened at $111.91 on Friday. The firm has a fifty day simple moving average of $102.49 and a two-hundred day simple moving average of $87.44. Wayfair Inc. has a 12 month low of $55.60 and a 12 month high of $119.98. The firm has a market capitalization of $14.77 billion, a PE ratio of -45.49, a price-to-earnings-growth ratio of 3.77 and a beta of 3.02.

Wayfair (NYSE:W) last released its quarterly earnings data on Tuesday, August 4th. The company reported $0.95 earnings per share for the quarter, beating analysts’ consensus estimates of $0.90 by $0.05. The firm had revenue of $3.52 billion for the quarter, compared to analyst estimates of $3.47 billion. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. The business’s quarterly revenue was up 7.5% compared to the same quarter last year. During the same period last year, the firm earned $0.87 earnings per share. On average, equities analysts predict that Wayfair Inc. will post 0.93 earnings per share for the current fiscal year.

More Wayfair News

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Way Day scheduled for October 24–26: Wayfair announced the return of its largest annual sales event, offering discounts of up to 80% across furniture, décor and home-improvement categories. The promotion could drive traffic, orders and holiday-season sales, though heavy discounts may pressure margins. Way Day returns October 24–26
• Positive Sentiment: Positive holiday-sales outlook: Zacks identified Wayfair, Amazon and Groupon as online retailers positioned to benefit from expected strong 2026 holiday spending. Rising e-commerce adoption and company-specific growth initiatives are supporting the constructive view on Wayfair’s outlook. Online retailers positioned for holiday sales
• Positive Sentiment: Perigold loyalty program launched: Wayfair’s luxury brand introduced Perigold Insider, offering 10% back in rewards on eligible purchases. The program may improve customer retention and expand higher-margin luxury-home demand, although rewards could increase promotional costs. Perigold Insider loyalty program
• Neutral Sentiment: Product-focused coverage: Articles highlighting Wayfair tableware, storage products and other discounted merchandise may boost consumer visibility, but they offer little new information about revenue, earnings or guidance.
• Negative Sentiment: UK regulatory penalty: Reports say Wayfair was part of a combined £6 million fine involving alleged misleading sale pricing and hidden fees. The issue could create reputational, compliance and customer-trust risks, although the company-specific portion of the penalty was not detailed in the reports. Wayfair fined over misleading sales tactics
• Negative Sentiment: Insider selling: CEO Niraj Shah and Director Steven Conine each sold 69,000 shares at $105.75, reducing their direct holdings by roughly 24% apiece. The combined $14.6 million in sales may weigh on sentiment, though both transactions were executed under pre-arranged Rule 10b5-1 plans.

Analyst Ratings Changes

W has been the subject of several research reports. JPMorgan Chase & Co. raised their target price on Wayfair from $105.00 to $108.00 and gave the company an “overweight” rating in a research note on Tuesday, July 28th. Royal Bank Of Canada upped their price target on Wayfair from $78.00 to $92.00 and gave the stock a “sector perform” rating in a research note on Wednesday, August 5th. Evercore reaffirmed an “outperform” rating and set a $130.00 price target on shares of Wayfair in a research note on Wednesday, August 5th. Citigroup increased their price target on Wayfair from $95.00 to $133.00 and gave the stock a “buy” rating in a report on Thursday, August 13th. Finally, Zacks Research cut Wayfair from a “strong-buy” rating to a “hold” rating in a research note on Monday, September 28th. Two research analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $120.93.

Wayfair Profile

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.