Adobe Inc. $ADBE Shares Newly Purchased by Sanders Morris Harris LLC

Sanders Morris Harris LLC bought a new stake in Adobe Inc. (NASDAQ:ADBE) during the 3rd quarter, according to its most recent Form 13F filing with the SEC. The firm bought 3,505 shares of the software company’s stock, valued at approximately $841,000.

Several other hedge funds and other institutional investors also recently made changes to their positions in ADBE. Lodestone Wealth Management LLC boosted its holdings in shares of Adobe by 1,044.4% in the 3rd quarter. Lodestone Wealth Management LLC now owns 309 shares of the software company’s stock valued at $74,000 after purchasing an additional 282 shares in the last quarter. First Citizens Bank & Trust Co. raised its holdings in shares of Adobe by 217.1% during the 3rd quarter. First Citizens Bank & Trust Co. now owns 7,823 shares of the software company’s stock worth $1,877,000 after buying an additional 5,356 shares in the last quarter. Womack Financial LLC raised its holdings in shares of Adobe by 10.0% during the 3rd quarter. Womack Financial LLC now owns 1,820 shares of the software company’s stock worth $437,000 after buying an additional 165 shares in the last quarter. Salem Investment Counselors Inc. raised its holdings in shares of Adobe by 1.7% during the 3rd quarter. Salem Investment Counselors Inc. now owns 14,417 shares of the software company’s stock worth $3,459,000 after buying an additional 240 shares in the last quarter. Finally, B. Riley Wealth Advisors Inc. lifted its position in shares of Adobe by 35.7% during the 3rd quarter. B. Riley Wealth Advisors Inc. now owns 3,097 shares of the software company’s stock worth $743,000 after buying an additional 815 shares during the last quarter. 81.79% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Several investment pieces argue that Adobe is undervalued after its significant 2026 decline. The bullish case points to record revenue, raised guidance, more than 1 billion monthly active users, strong margins and free-cash-flow generation. Adobe stock looks undervalued after raised outlook and AI expansion
• Positive Sentiment: Adobe’s Firefly generative-AI tools and GenStudio marketing platform are presented as potential growth engines that could turn AI from a competitive threat into a source of sustained recurring revenue. The company’s high-margin subscription model and cash generation also support the bullish thesis. Adobe versus Autodesk and Salesforce: Can Firefly and GenStudio turn AI into sustained growth?
• Neutral Sentiment: Adobe has appeared in Semrush’s AI Visibility Index, suggesting that its products remain visible across AI platforms. However, the article cautions that visibility alone does not demonstrate incremental revenue or improved customer retention. Adobe AI search visibility
• Negative Sentiment: HSBC downgraded ADBE from Buy to Hold, citing rising disruption risks from open-source and low-cost AI tools, including ArtCraft. The downgrade reinforces concerns that AI could cannibalize Adobe’s Creative Cloud products rather than simply expand the addressable market. HSBC downgrades Adobe over growing AI software disruption risks
• Negative Sentiment: Wells Fargo reportedly sees “cracks” in Adobe’s free-user strategy ahead of the CEO transition and believes the company missed an opportunity to use pricing more effectively. This raises concerns about monetization, execution and leadership continuity. Adobe’s free-user bet shows cracks before its CEO handoff
• Negative Sentiment: Multiple reports highlight free, AI-generated Adobe alternatives and applications that can replicate portions of Creative Cloud functionality. Although early reviews identify limitations, their rapid development could pressure Adobe’s pricing power and long-term customer retention. Developer uses Claude AI to build free Adobe alternatives

Adobe Stock Up 1.9%

Shares of NASDAQ:ADBE opened at $240.68 on Thursday. The company has a fifty day moving average of $257.14 and a 200-day moving average of $242.83. The company has a market capitalization of $93.67 billion, a PE ratio of 13.43, a price-to-earnings-growth ratio of 0.82 and a beta of 1.42. The company has a debt-to-equity ratio of 0.41, a quick ratio of 0.77 and a current ratio of 0.77. Adobe Inc. has a 52-week low of $190.12 and a 52-week high of $363.70.

Adobe (NASDAQ:ADBE) last released its quarterly earnings data on Thursday, September 10th. The software company reported $6.13 earnings per share for the quarter, beating the consensus estimate of $6.08 by $0.05. The company had revenue of $6.76 billion for the quarter, compared to the consensus estimate of $6.69 billion. Adobe had a return on equity of 65.65% and a net margin of 28.05%. Adobe’s revenue for the quarter was up 12.9% on a year-over-year basis. During the same quarter last year, the business posted $5.31 EPS. Adobe has set its Q4 2026 guidance at 6.300-6.350 EPS and its FY 2026 guidance at 24.450-24.500 EPS. On average, equities analysts predict that Adobe Inc. will post 20.01 EPS for the current fiscal year.

Insider Activity

In other Adobe news, CAO Jillian Forusz sold 416 shares of the stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $264.33, for a total value of $109,961.28. Following the completion of the transaction, the chief accounting officer directly owned 3,824 shares in the company, valued at approximately $1,010,797.92. This trade represents a 9.81% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Shantanu Narayen sold 74,500 shares of Adobe stock in a transaction dated Wednesday, September 16th. The shares were sold at an average price of $251.56, for a total value of $18,741,220.00. Following the sale, the chief executive officer directly owned 289,224 shares in the company, valued at $72,757,189.44. The trade was a 20.48% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 125,416 shares of company stock valued at $31,454,466 over the last quarter. Corporate insiders own 0.20% of the company’s stock.

Analysts Set New Price Targets

Several research firms recently weighed in on ADBE. HSBC lowered Adobe from a “buy” rating to a “hold” rating and reduced their price objective for the company from $310.00 to $267.00 in a research note on Tuesday. Bank of America lifted their target price on Adobe from $190.00 to $220.00 and gave the company an “underperform” rating in a research report on Wednesday, August 19th. Piper Sandler boosted their target price on Adobe from $240.00 to $250.00 and gave the stock a “neutral” rating in a research note on Friday, September 11th. JPMorgan Chase & Co. dropped their target price on shares of Adobe from $340.00 to $315.00 and set an “overweight” rating for the company in a report on Friday, September 11th. Finally, Robert W. Baird increased their target price on shares of Adobe from $230.00 to $250.00 and gave the stock a “neutral” rating in a report on Friday, September 11th. Nine equities research analysts have rated the stock with a Buy rating, twenty have assigned a Hold rating and seven have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus target price of $283.90.

About Adobe

Adobe Inc (NASDAQ: ADBE) is a global software company that develops tools for creating, managing, delivering and analyzing digital content. Its products serve creative professionals, marketers, enterprises, students and individual consumers across a broad range of industries and geographies.

Adobe’s Creative Cloud portfolio includes applications such as Photoshop, Illustrator, Premiere Pro, InDesign and Adobe Express for graphic design, photography, video, illustration and digital content creation.