Nature’s Sunshine Products (NASDAQ:NATR) and Betterware de Mexico SAPI de C (NYSE:BWMX) Financial Analysis

Betterware de Mexico SAPI de C (NYSE:BWMX) and Nature’s Sunshine Products (NASDAQ:NATR) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, risk, earnings, analyst recommendations, dividends and institutional ownership.

Valuation and Earnings

This table compares Betterware de Mexico SAPI de C and Nature’s Sunshine Products”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Betterware de Mexico SAPI de C	$744.00 million	0.89	$55.37 million	$1.83	9.15
Nature’s Sunshine Products	$480.14 million	0.47	$19.52 million	$1.01	12.63

Betterware de Mexico SAPI de C has higher revenue and earnings than Nature’s Sunshine Products. Betterware de Mexico SAPI de C is trading at a lower price-to-earnings ratio than Nature’s Sunshine Products, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Betterware de Mexico SAPI de C has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, Nature’s Sunshine Products has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500.

Profitability

This table compares Betterware de Mexico SAPI de C and Nature’s Sunshine Products’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Betterware de Mexico SAPI de C	8.35%	77.89%	11.28%
Nature’s Sunshine Products	3.68%	12.88%	8.17%

Analyst Ratings

This is a breakdown of current recommendations and price targets for Betterware de Mexico SAPI de C and Nature’s Sunshine Products, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Betterware de Mexico SAPI de C	0	2	0	1	2.67
Nature’s Sunshine Products	0	1	2	0	2.67

Nature’s Sunshine Products has a consensus target price of $30.50, indicating a potential upside of 139.03%. Given Nature’s Sunshine Products’ higher possible upside, analysts clearly believe Nature’s Sunshine Products is more favorable than Betterware de Mexico SAPI de C.

Insider & Institutional Ownership

12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. Comparatively, 79.4% of Nature’s Sunshine Products shares are held by institutional investors. 3.1% of Nature’s Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Betterware de Mexico SAPI de C beats Nature’s Sunshine Products on 9 of the 14 factors compared between the two stocks.

About Betterware de Mexico SAPI de C

Betterware de Mexico, S.A.B. de C.V. operates as a direct-to-consumer company in Mexico. The company focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, and other categories. It serves approximately 3 million households through distributors and associates in approximately 800 communities throughout Mexico. The company was formerly known as Betterware de México, S.A.P.I. de C.V. Betterware de Mexico, S.A.B. de C.V. was founded in 1995 and is based in Zapopan, Mexico. Betterware de Mexico, S.A.B. de C.V. is a subsidiary of Campalier, S.A. de C.V.

About Nature’s Sunshine Products

Nature’s Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. It offers general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision. The company also provides immunity, cardiovascular, and digestive products; and personal care products, such as oils and lotions, aloe vera gels, herbal shampoos, herbal skin treatment, toothpaste, and skin cleansers, as well as weight management products. It offers its products under the Nature’s Sunshine and Synergy WorldWide brands through a sales force of independent consultants. Nature’s Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.