SoFi Technologies (NASDAQ:SOFI) Shares Up 1.5% – Should You Buy?

SoFi Technologies, Inc. (NASDAQ:SOFI) rose 1.5% during mid-day trading on Thursday. The stock traded as high as $16.87 and last traded at $16.80. Approximately 49,596,009 shares were traded during mid-day trading, a decline of 24% from the average daily volume of 65,642,695 shares. The stock had previously closed at $16.55.

Key Stories Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi’s broader “everything app” strategy continues to attract bullish attention. The company has expanded beyond lending into banking, credit cards, investing and financial technology infrastructure, while operating metrics cited in recent commentary suggest customer and product growth remains healthy. SoFi Built a Bank, a Card Program, and a Stablecoin
• Positive Sentiment: Recent bullish articles argue that the selloff has created a potential buying opportunity before earnings. SoFi’s latest quarterly results showed 42.5% year-over-year revenue growth, $1.21 billion in revenue and adjusted earnings above expectations, supporting the case for continued operating momentum. Should You Buy SoFi Stock Before October 27?
• Positive Sentiment: SoFi’s partnership with Mastercard to settle card transactions using its dollar-backed SoFiUSD stablecoin could eventually support fee revenue, cross-border payments and remittances. However, the financial impact has not yet been quantified.
• Neutral Sentiment: Investor sentiment remains mixed. The consensus rating is Hold, with a reported average price target of $22.52 versus shares near $16.58, while analysts differ significantly on the company’s valuation and execution prospects.
• Neutral Sentiment: Reports on short interest are contradictory: one article describes elevated short interest, while another lists zero shares short. The inconsistency limits the usefulness of short-interest data as a near-term trading signal.
• Negative Sentiment: SoFi has participated in a broader selloff in consumer-lending stocks, suggesting concerns about credit risk, borrowing demand and sector valuation rather than company-specific news alone. Consumer Lending Stocks Slide
• Negative Sentiment: Chief Technology Officer Jeremy Rishel and EVP Kelli Keough sold shares worth approximately $326,000 and $173,000, respectively. Both transactions were conducted under pre-arranged Rule 10b5-1 plans, reducing—but not eliminating—their negative signaling value. Kelli Keough Insider Sale

Analyst Upgrades and Downgrades

A number of research firms have commented on SOFI. Truist Financial upped their price target on SoFi Technologies from $18.00 to $19.00 and gave the company a “hold” rating in a research report on Wednesday, August 12th. Piper Sandler initiated coverage on SoFi Technologies in a research report on Monday, August 17th. They issued an “overweight” rating and a $22.00 price objective on the stock. Wells Fargo & Company reduced their target price on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a research note on Thursday, July 30th. Needham & Company LLC decreased their target price on SoFi Technologies from $25.00 to $24.00 and set a “buy” rating for the company in a report on Thursday, July 30th. Finally, Weiss Ratings raised SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research note on Tuesday, August 11th. Nine investment analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Hold” and a consensus price target of $22.52.

SoFi Technologies Price Performance

The stock has a market cap of $21.41 billion, a P/E ratio of 34.54, a price-to-earnings-growth ratio of 1.39 and a beta of 2.20. The firm has a 50-day moving average price of $17.60 and a 200-day moving average price of $17.29. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74.

SoFi Technologies (NASDAQ:SOFI) last released its earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.11 billion. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The firm’s revenue for the quarter was up 42.5% compared to the same quarter last year. During the same quarter last year, the business posted $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, analysts forecast that SoFi Technologies, Inc. will post 0.6 earnings per share for the current fiscal year.

Insider Buying and Selling at SoFi Technologies

In related news, CTO Jeremy Rishel sold 18,624 shares of the stock in a transaction dated Monday, September 21st. The shares were sold at an average price of $17.50, for a total value of $325,920.00. Following the completion of the transaction, the chief technology officer directly owned 912,650 shares in the company, valued at $15,971,375. This trade represents a 2.00% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 11,286 shares of SoFi Technologies stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $18.00, for a total transaction of $203,148.00. Following the transaction, the executive vice president directly owned 356,442 shares of the company’s stock, valued at approximately $6,415,956. This trade represents a 3.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 51,067 shares of company stock valued at $890,716 in the last three months. Insiders own 2.50% of the company’s stock.

Institutional Investors Weigh In On SoFi Technologies

Hedge funds and other institutional investors have recently bought and sold shares of the business. BlackRock Inc. bought a new stake in shares of SoFi Technologies in the 2nd quarter worth approximately $1,298,925,000. Geode Capital Management LLC increased its position in SoFi Technologies by 9.0% during the 4th quarter. Geode Capital Management LLC now owns 23,642,936 shares of the company’s stock valued at $618,395,000 after buying an additional 1,951,248 shares in the last quarter. Norges Bank purchased a new position in SoFi Technologies during the fourth quarter valued at $321,515,000. Bank of America Corp DE purchased a new position in SoFi Technologies during the second quarter valued at $163,808,000. Finally, Dimensional Fund Advisors LP boosted its holdings in SoFi Technologies by 4.1% in the first quarter. Dimensional Fund Advisors LP now owns 9,106,532 shares of the company’s stock worth $144,539,000 after acquiring an additional 359,785 shares in the last quarter. Hedge funds and other institutional investors own 38.43% of the company’s stock.

About SoFi Technologies

SoFi Technologies, Inc is a financial technology company that provides digital financial services to consumers in the United States. The company began in 2011 as a platform focused on student loan refinancing and has expanded into a broader range of lending, banking and investment products.

Through its SoFi platform, the company offers personal loans, student loans, home loans, checking and savings accounts, credit cards, brokerage and investing services, and financial planning tools. Its products are primarily delivered through digital channels, including its website and mobile applications.

SoFi also operates a technology platform business through Galileo Financial Technologies and Technisys, which provide payment, account-management and other financial infrastructure to banks, fintech companies and other businesses.