ASOS (LON:ASC) Upgraded at Shore Capital Group

ASOS (LON:ASC) was upgraded by research analysts at Shore Capital Group to a “buy” rating in a research note issued on Thursday, Marketbeat.com reports. The brokerage currently has a GBX 520 price objective on the stock. Shore Capital Group’s target price would suggest a potential upside of 17.07% from the company’s current price.

Several other research firms have also issued reports on ASC. Royal Bank Of Canada increased their target price on ASOS from GBX 275 to GBX 400 and gave the stock a “sector perform” rating in a research note on Wednesday, August 5th. Berenberg Bank boosted their price target on shares of ASOS from GBX 600 to GBX 750 and gave the stock a “buy” rating in a research note on Thursday. Finally, JPMorgan Chase & Co. increased their price target on shares of ASOS from GBX 285 to GBX 330 and gave the stock a “neutral” rating in a research report on Thursday, July 2nd. Four analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of GBX 440.71.

ASOS Trading Up 3.3%

ASC stock traded up GBX 14.18 during mid-day trading on Thursday, hitting GBX 444.18. 5,267,990 shares of the company were exchanged, compared to its average volume of 4,603,307. The company has a quick ratio of 0.39, a current ratio of 0.95 and a debt-to-equity ratio of 855.63. The firm has a market capitalization of £531.46 million, a P/E ratio of -2.30, a PEG ratio of -1.26 and a beta of 2.32. The business has a fifty day simple moving average of GBX 396.04 and a 200-day simple moving average of GBX 305.33. ASOS has a 12-month low of GBX 206.50 and a 12-month high of GBX 489.

ASOS News Summary

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: Improving profitability outlook: ASOS expects FY26 adjusted EBITDA to come in above the midpoint of its £150 million–£180 million guidance range, suggesting stronger operating performance than previously anticipated. ASOS FY26 EBITDA outlook
• Positive Sentiment: Growth and margin recovery: Fourth-quarter gross merchandise value returned to growth, while gross margin exceeded 50%. The improvement in the growth rate supports management’s view that it can beat full-year guidance. ASOS gross margin and GMV update
• Positive Sentiment: Analyst support strengthened: Shore Capital upgraded ASOS to “Buy” with a GBX 520 target, while Berenberg raised its target from GBX 600 to GBX 750 and retained a “Buy” rating. These revisions indicate increased confidence in the recovery potential. Shore Capital ASOS upgrade Berenberg ASOS price target
• Neutral Sentiment: The trading update was characterized as evidence of a potential turnaround, with investors focusing on improving sales momentum, margins and earnings visibility. ASOS turnaround analysis
• Negative Sentiment: Frasers Group reduced its voting stake in ASOS to 25.04%. The disposal could create some selling pressure or raise concerns about shareholder support, although Frasers remains a significant investor. Frasers Group ASOS stake reduction

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.