ASOS (LON:ASC) Upgraded at Shore Capital Group

ASOS (LON:ASC) was upgraded by stock analysts at Shore Capital Group to a “buy” rating in a report issued on Thursday, MarketBeat Ratings reports. The firm currently has a GBX 520 target price on the stock. Shore Capital Group’s price target would indicate a potential upside of 2.69% from the company’s current price.

Several other equities research analysts also recently weighed in on ASC. Royal Bank Of Canada lifted their price target on shares of ASOS from GBX 275 to GBX 400 and gave the company a “sector perform” rating in a research note on Wednesday, August 5th. JPMorgan Chase & Co. lifted their price target on ASOS from GBX 285 to GBX 330 and gave the stock a “neutral” rating in a research note on Thursday, July 2nd. Finally, Berenberg Bank boosted their price target on ASOS from GBX 600 to GBX 750 and gave the company a “buy” rating in a report on Thursday. Four analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of GBX 440.71.

ASOS Trading Up 3.6%

ASC stock opened at GBX 506.40 on Thursday. The company has a debt-to-equity ratio of 855.63, a current ratio of 0.95 and a quick ratio of 0.39. The company has a fifty day moving average price of GBX 396.04 and a two-hundred day moving average price of GBX 305.33. ASOS has a one year low of GBX 206.50 and a one year high of GBX 509. The stock has a market cap of £605.90 million, a price-to-earnings ratio of -2.62, a price-to-earnings-growth ratio of -1.26 and a beta of 2.32.

ASOS News Summary

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: Improving growth and profitability: ASOS reported fourth-quarter gross merchandise value (GMV) returning to growth and gross margin rising above 50%. The combination suggests better trading momentum and increased profitability potential. ASOS Reports Gross Margin Above 50% as GMV Returns to Growth in Fourth Quarter
• Positive Sentiment: FY26 earnings outlook strengthened: Management expects adjusted EBITDA to come in above the midpoint of its £150 million–£180 million guidance range and said it expects to beat full-year guidance as the growth rate improves. This indicates operating performance is ahead of earlier expectations. ASOS Sees FY26 Adjusted EBITDA Above Midpoint Of £150 Mln-£180 Mln Outlook
• Positive Sentiment: Analyst support increased: Shore Capital upgraded ASOS to “Buy” with a GBX 520 price target, while Berenberg raised its target from GBX 600 to GBX 750 and maintained a “Buy” rating. The revisions reflect greater confidence in the turnaround and provide additional upside expectations. ASOS Price Target Raised to GBX 750
• Neutral Sentiment: Frasers Group reduced its stake: Frasers lowered its ASOS holding to 25.04% following a disposal of voting rights. The move may reduce strategic support or create supply-related concerns, although it also lowers the concentration of one major shareholder. Frasers Group Lowers ASOS Stake to 25.04%

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.