ASOS (LON:ASC) Stock Rating Upgraded by Shore Capital Group

ASOS (LON:ASC) was upgraded by Shore Capital Group to a “buy” rating in a research note issued to investors on Thursday, Marketbeat Ratings reports. The firm currently has a GBX 520 target price on the stock. Shore Capital Group’s target price points to a potential upside of 2.36% from the stock’s previous close.

A number of other brokerages have also recently issued reports on ASC. JPMorgan Chase & Co. raised their price objective on ASOS from GBX 285 to GBX 330 and gave the company a “neutral” rating in a research note on Thursday, July 2nd. Berenberg Bank increased their target price on ASOS from GBX 600 to GBX 750 and gave the company a “buy” rating in a report on Thursday. Finally, Royal Bank Of Canada lifted their price target on ASOS from GBX 275 to GBX 400 and gave the stock a “sector perform” rating in a research note on Wednesday, August 5th. Four equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, ASOS has an average rating of “Moderate Buy” and an average price target of GBX 440.71.

ASOS Trading Up 3.9%

Shares of ASC traded up GBX 19 during mid-day trading on Thursday, reaching GBX 508. The company’s stock had a trading volume of 2,894,824 shares, compared to its average volume of 4,576,407. The company has a current ratio of 0.95, a quick ratio of 0.39 and a debt-to-equity ratio of 855.63. ASOS has a 52 week low of GBX 206.50 and a 52 week high of GBX 509. The company’s fifty day moving average price is GBX 396.04 and its two-hundred day moving average price is GBX 305.33. The stock has a market cap of £607.82 million, a PE ratio of -2.63, a P/E/G ratio of -1.26 and a beta of 2.32.

More ASOS News

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: FY26 outlook upgraded: ASOS said its adjusted EBITDA is expected to come in above the midpoint of its £150 million–£180 million guidance range, while the improving growth rate means it expects to beat full-year guidance. ASOS FY26 adjusted EBITDA outlook ASOS expects to beat full-year guidance
• Positive Sentiment: Trading momentum improved: Fourth-quarter gross merchandise value returned to growth and gross margin exceeded 50%, suggesting better demand trends and ongoing benefits from ASOS’s focus on profitability. ASOS gross margin and GMV update
• Positive Sentiment: Analyst support strengthened: Shore Capital upgraded ASOS to “Buy” with a GBX 520 target, while Berenberg raised its target from GBX 600 to GBX 750 and retained a “Buy” rating. These revisions point to increased confidence in the recovery. Shore Capital upgrades ASOS Berenberg raises ASOS price target
• Neutral Sentiment: Frasers Group reduced its holding to 25.04%. The disposal may create a modest overhang, although Frasers remains a substantial shareholder. Frasers Group lowers ASOS stake

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.