JPMorgan Chase & Co. Reiterates Buy Rating for Apple (NASDAQ:AAPL)

Apple (NASDAQ:AAPL)‘s stock had its “buy” rating reissued by stock analysts at JPMorgan Chase & Co. in a research note issued to investors on Sunday.

A number of other equities research analysts also recently weighed in on AAPL. Morgan Stanley reiterated an “overweight” rating and set a $360.00 price objective on shares of Apple in a research note on Wednesday, September 2nd. Oppenheimer restated a “market perform” rating on shares of Apple in a research note on Thursday. Royal Bank Of Canada set a $365.00 target price on Apple in a report on Wednesday, July 15th. HSBC reaffirmed a “buy” rating and set a $366.00 target price on shares of Apple in a report on Tuesday, September 8th. Finally, Moffett Nathanson reissued a “neutral” rating and set a $304.00 price target (up from $270.00) on shares of Apple in a report on Tuesday, September 8th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Apple Stock Performance

NASDAQ:AAPL traded up $0.81 during trading hours on Friday, reaching $333.08. 38,778,183 shares of the stock were exchanged, compared to its average volume of 41,121,848. The stock has a market capitalization of $4.86 trillion, a P/E ratio of 38.20, a P/E/G ratio of 2.89 and a beta of 1.08. The firm has a 50 day simple moving average of $318.61 and a 200-day simple moving average of $293.06. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple has a 52 week low of $235.03 and a 52 week high of $344.57.

Apple (NASDAQ:AAPL) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the business earned $1.57 EPS. As a group, sell-side analysts forecast that Apple will post 8.74 earnings per share for the current fiscal year.

Insider Activity

In other Apple news, insider Ben Borders sold 116 shares of the business’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the sale, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction dated Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the sale, the senior vice president owned 34,352 shares in the company, valued at $10,897,484.96. This trade represents a 4.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 7,310 shares of company stock valued at $2,279,378 in the last ninety days. Corporate insiders own 0.06% of the company’s stock.

Institutional Investors Weigh In On Apple

Institutional investors have recently added to or reduced their stakes in the company. Avenir Tech Ltd acquired a new stake in Apple in the 2nd quarter valued at about $29,000. Longfellow Investment Management Co. LLC acquired a new position in shares of Apple in the 2nd quarter worth approximately $30,000. Lifetime Wealth Management P.C. bought a new stake in shares of Apple in the 4th quarter worth approximately $41,000. ABS Investment Management LLC bought a new stake in shares of Apple in the 2nd quarter worth approximately $376,168,000. Finally, Basso Capital Management L.P. acquired a new stake in Apple during the fourth quarter valued at approximately $88,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed
• Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher?
• Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit
• Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals
• Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI
• Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.