13,447 Shares in Amazon.com, Inc. $AMZN Purchased by UP Strategic Wealth Investment Advisors LLC

UP Strategic Wealth Investment Advisors LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm bought 13,447 shares of the e-commerce giant’s stock, valued at approximately $3,666,000. Amazon.com comprises approximately 2.2% of UP Strategic Wealth Investment Advisors LLC’s portfolio, making the stock its 9th largest position.

Other hedge funds and other institutional investors also recently bought and sold shares of the company. Trust Asset Management LLC boosted its holdings in shares of Amazon.com by 3.3% during the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after acquiring an additional 3,414 shares during the period. Longfellow Investment Management Co. LLC acquired a new stake in shares of Amazon.com in the 2nd quarter worth about $33,000. MilWealth Group LLC lifted its position in Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after purchasing an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new position in Amazon.com during the 4th quarter valued at about $45,000. Finally, Elkhorn Partners Limited Partnership boosted its stake in Amazon.com by 900.0% during the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

AMZN has been the topic of several analyst reports. Arete Research raised their price target on shares of Amazon.com from $301.00 to $310.00 and gave the company a “buy” rating in a research note on Monday, May 18th. JPMorgan Chase & Co. upped their price target on shares of Amazon.com from $330.00 to $365.00 and gave the company an “overweight” rating in a report on Friday, July 31st. Rosenblatt Securities began coverage on shares of Amazon.com in a research report on Thursday, August 20th. They issued a “buy” rating and a $335.00 price target on the stock. Piper Sandler reiterated an “overweight” rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Truist Financial raised their price objective on Amazon.com from $320.00 to $350.00 and gave the stock a “buy” rating in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $323.26.

Insider Buying and Selling

In other news, VP Shelley Reynolds sold 2,343 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the completion of the transaction, the vice president owned 119,780 shares in the company, valued at approximately $31,024,217.80. This represents a 1.92% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the stock in a transaction dated Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at $10,699,926.30. This trade represents a 18.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 71,589 shares of company stock worth $18,568,785. 8.90% of the stock is currently owned by corporate insiders.

Amazon.com Price Performance

NASDAQ AMZN opened at $256.78 on Friday. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The company has a fifty day simple moving average of $255.56 and a 200 day simple moving average of $244.13. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.77 trillion, a P/E ratio of 20.66, a P/E/G ratio of 1.94 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same quarter last year, the firm posted $1.68 EPS. The business’s quarterly revenue was up 19.6% on a year-over-year basis. On average, sell-side analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current year.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS remains the primary bullish catalyst. Analysts and market commentators described AWS as the “heartbeat” of the AI trade, citing its fastest growth in 18 quarters and Amazon’s ability to combine cloud AI services with its large e-commerce ecosystem. AWS Cloud Heartbeat of AI Trade
• Positive Sentiment: A major Qualcomm partnership strengthens Amazon’s AI infrastructure position. Amazon could purchase as much as $60 billion of Qualcomm AI data-center chips and related products under a long-term agreement. The deal supports AWS capacity expansion and signals confidence in sustained AI demand, although it also implies substantial future capital spending. Qualcomm AI Ambitions Get a Boost From Amazon Partnership
• Positive Sentiment: Amazon’s AI products are gaining enterprise validation. Rivian used Amazon Bedrock to automate finance work and eliminate more than 15 days of manual effort per close cycle, offering a concrete example of potential Bedrock demand. Amazon also expanded its Quick AI assistant to mobile devices. Rivian’s AI Agents Cut 15 Days From Every Close
• Positive Sentiment: Prime Air is moving closer to broader UK drone deliveries. Amazon completed more than 500 flights during a UK trial and is seeking approval to expand service in Darlington. Successful deployment could improve delivery economics and support longer-term logistics automation. Amazon delivery drones set for UK expansion
• Neutral Sentiment: Amazon Pay India is considering travel insurance and other financial products, expanding its potential addressable market but providing limited near-term earnings impact. Amazon Pay plans to expand insurance offerings
• Negative Sentiment: Risks remain around costs, leverage, and operations. Amazon’s AI buildout requires heavy capital spending and new debt, while potential changes to Ohio data-center tax incentives could reduce project economics. Separately, a fatal accident involving an aircraft operating for Prime Air has increased regulatory and reputational risk. Amazon’s Aviation Network Faces a Sobering Test

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon’s websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.