Reviewing Kohl’s (NYSE:KSS) and Ollie’s Bargain Outlet (NASDAQ:OLLI)

Kohl’s (NYSE:KSS) and Ollie’s Bargain Outlet (NASDAQ:OLLI) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, earnings and profitability.

Valuation & Earnings

This table compares Kohl’s and Ollie’s Bargain Outlet”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kohl’s	$15.53 billion	0.13	$272.00 million	$2.29	7.55
Ollie’s Bargain Outlet	$2.79 billion	1.56	$240.60 million	$4.48	16.40

Kohl’s has higher revenue and earnings than Ollie’s Bargain Outlet. Kohl’s is trading at a lower price-to-earnings ratio than Ollie’s Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Kohl’s and Ollie’s Bargain Outlet’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kohl’s	1.75%	6.75%	2.02%
Ollie’s Bargain Outlet	9.79%	14.54%	9.23%

Analyst Ratings

This is a breakdown of recent ratings for Kohl’s and Ollie’s Bargain Outlet, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kohl’s	5	8	1	1	1.87
Ollie’s Bargain Outlet	0	4	13	0	2.76

Kohl’s currently has a consensus price target of $16.17, suggesting a potential downside of 6.50%. Ollie’s Bargain Outlet has a consensus price target of $102.43, suggesting a potential upside of 39.42%. Given Ollie’s Bargain Outlet’s stronger consensus rating and higher possible upside, analysts clearly believe Ollie’s Bargain Outlet is more favorable than Kohl’s.

Volatility & Risk

Kohl’s has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500. Comparatively, Ollie’s Bargain Outlet has a beta of 0.5, indicating that its share price is 50% less volatile than the S&P 500.

Institutional and Insider Ownership

98.0% of Kohl’s shares are owned by institutional investors. 1.5% of Kohl’s shares are owned by company insiders. Comparatively, 0.7% of Ollie’s Bargain Outlet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Ollie’s Bargain Outlet beats Kohl’s on 9 of the 15 factors compared between the two stocks.

About Kohl’s

Kohl’s Corporation operates as an omnichannel retailer in the United States. It offers branded apparel, footwear, accessories, beauty, and home products through its stores and website. The company provides its products primarily under the brand names of Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl’s Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.

About Ollie’s Bargain Outlet

Ollie’s Bargain Outlet Holdings, Inc. is a holding company, which engages in the retail of closeouts, excess inventory, and salvage merchandise. It offers overstocks, package changes, manufacturer refurbished goods, and irregulars. The company’s products include housewares, food, books and stationery, bed and bath, floor coverings, electronics and toys. Ollie’s Bargain Outlet Holdings was founded by Mark Butler, Mort Bernstein, Oliver Rosenberg and Harry Coverman on July 29, 1982, and is headquartered in Harrisburg, PA.