Apple’s (AAPL) “Neutral” Rating Reaffirmed at Rosenblatt Securities

Apple (NASDAQ:AAPL)‘s stock had its “neutral” rating restated by analysts at Rosenblatt Securities in a research report issued on Thursday, Benzinga reports. They presently have a $303.00 price target on the iPhone maker’s stock. Rosenblatt Securities’ price objective suggests a potential downside of 3.91% from the company’s previous close.

Several other equities research analysts also recently weighed in on AAPL. Robert W. Baird lifted their price target on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research note on Friday, July 24th. The Goldman Sachs Group began coverage on shares of Apple in a research report on Monday, August 17th. They set a “buy” rating on the stock. KeyCorp restated an “underweight” rating on shares of Apple in a research note on Friday, September 4th. Wedbush reaffirmed an “outperform” rating and issued a $400.00 target price on shares of Apple in a research report on Friday, June 5th. Finally, DA Davidson reaffirmed a “neutral” rating and set a $270.00 price target on shares of Apple in a research note on Wednesday, September 2nd. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $331.26.

Apple Trading Down 0.3%

NASDAQ AAPL opened at $315.34 on Thursday. The business’s 50-day moving average price is $317.37 and its two-hundred day moving average price is $291.73. Apple has a 12 month low of $225.95 and a 12 month high of $344.57. The firm has a market capitalization of $4.60 trillion, a PE ratio of 36.16, a price-to-earnings-growth ratio of 2.74 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the company posted $1.57 earnings per share. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. On average, analysts expect that Apple will post 8.74 EPS for the current year.

Insider Buying and Selling at Apple

In related news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 5,872 shares of company stock valued at $1,823,201. 0.06% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Apple

A number of institutional investors and hedge funds have recently made changes to their positions in the business. Rainier Family Wealth Inc. increased its position in shares of Apple by 14.1% during the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after purchasing an additional 3,014 shares during the last quarter. Eaton Cambridge Inc. boosted its stake in Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after buying an additional 2,450 shares in the last quarter. Torren Management LLC purchased a new stake in Apple in the fourth quarter worth approximately $1,178,000. Summit Wealth Partners LLC grew its position in Apple by 108.3% during the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock valued at $8,880,000 after acquiring an additional 18,188 shares during the last quarter. Finally, Davis R M Inc. raised its stake in shares of Apple by 2.1% during the first quarter. Davis R M Inc. now owns 1,151,352 shares of the iPhone maker’s stock worth $292,202,000 after acquiring an additional 23,162 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple unveiled the $1,999 iPhone Duo, its first foldable iPhone, with a 7.6-inch internal display, upgraded cameras and a redesigned iOS experience. The device gives Apple access to a new premium category and could lift average selling prices and long-term growth if demand is strong. IDC reportedly expects approximately 10 million units in the first year. Reuters foldable iPhone article
• Positive Sentiment: Citi reiterated its Buy rating and maintained a $365 price target, citing the foldable iPhone, premium pricing and more advanced Siri AI as potential catalysts. The target implies meaningful upside from the current trading level. Citi Apple rating article
• Positive Sentiment: Apple also introduced the iPhone 18 Pro lineup with a 2nm A20 Pro chip, camera improvements and Siri AI features. Strong iPhone 17 first-year revenue and continuing demand for premium models provide supportive evidence for the upgrade cycle. iPhone 17 revenue article
• Neutral Sentiment: Apple’s C2 modem reduces reliance on Qualcomm in some iPhone 18 Pro models, potentially improving supply-chain control and component economics, although the Pro Max continues to use Qualcomm technology. Apple C2 modem article
• Negative Sentiment: The $1,999 Duo and a $100 increase for iPhone 18 Pro models raise concerns that Apple may be testing consumers’ willingness to pay. The foldable’s high price, supply-chain complexity and uncertain category demand make sales execution critical. New York Times foldable pricing article
• Negative Sentiment: Early reports indicate Siri AI may not initially access messages in Gmail or WhatsApp, potentially tempering enthusiasm about Apple’s AI strategy. Rising memory costs and higher oil prices and Treasury yields add further margin and valuation pressure. Siri AI limitations article

Apple Company Profile

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.