Analyzing Sonos (SONO) & The Competition

Sonos (NASDAQ:SONO) is one of 149 publicly-traded companies in the “Household Durables” industry, but how does it weigh in compared to its rivals? We will compare Sonos to similar businesses based on the strength of its institutional ownership, analyst recommendations, dividends, earnings, valuation, risk and profitability.

Profitability

This table compares Sonos and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sonos	3.82%	19.10%	8.67%
Sonos Competitors	-21.23%	-17.53%	1.13%

Insider and Institutional Ownership

85.8% of Sonos shares are held by institutional investors. Comparatively, 53.7% of shares of all “Household Durables” companies are held by institutional investors. 1.3% of Sonos shares are held by company insiders. Comparatively, 18.5% of shares of all “Household Durables” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Sonos and its rivals gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Sonos	$1.44 billion	-$61.14 million	31.99
Sonos Competitors	$5.32 billion	$322.40 million	9.85

Sonos’ rivals have higher revenue and earnings than Sonos. Sonos is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a summary of current ratings and recommmendations for Sonos and its rivals, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sonos	0	3	2	0	2.40
Sonos Competitors	1741	7289	8065	304	2.40

Sonos presently has a consensus price target of $20.00, indicating a potential upside of 38.94%. As a group, “Household Durables” companies have a potential upside of 52.69%. Given Sonos’ rivals higher probable upside, analysts plainly believe Sonos has less favorable growth aspects than its rivals.

Risk & Volatility

Sonos has a beta of 1.93, meaning that its share price is 93% more volatile than the S&P 500. Comparatively, Sonos’ rivals have a beta of 1.75, meaning that their average share price is 75% more volatile than the S&P 500.

Summary

Sonos beats its rivals on 7 of the 13 factors compared.

Sonos Company Profile

Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers wireless, portable, and home theater speakers; components; and accessories. The company offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its website. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.