Beauty Health (NASDAQ:SKIN – Get Free Report) and Procter & Gamble (NYSE:PG – Get Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, institutional ownership, analyst recommendations and risk.
Earnings and Valuation
This table compares Beauty Health and Procter & Gamble”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Beauty Health | $300.80 million | 0.30 | -$9.52 million | ($0.22) | -3.11 |
| Procter & Gamble | $87.03 billion | 3.90 | $16.05 billion | $6.62 | 22.10 |
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Beauty Health and Procter & Gamble, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Beauty Health | 1 | 5 | 1 | 0 | 2.00 |
| Procter & Gamble | 0 | 11 | 13 | 0 | 2.54 |
Beauty Health currently has a consensus price target of $1.38, suggesting a potential upside of 100.73%. Procter & Gamble has a consensus price target of $161.19, suggesting a potential upside of 10.19%. Given Beauty Health’s higher possible upside, research analysts plainly believe Beauty Health is more favorable than Procter & Gamble.
Risk & Volatility
Beauty Health has a beta of 1, meaning that its stock price has a similar volatility profile to the S&P 500.Comparatively, Procter & Gamble has a beta of 0.39, meaning that its stock price is 61% less volatile than the S&P 500.
Profitability
This table compares Beauty Health and Procter & Gamble’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Beauty Health | -9.79% | -47.83% | -5.79% |
| Procter & Gamble | 18.44% | 31.36% | 13.09% |
Institutional and Insider Ownership
93.3% of Beauty Health shares are owned by institutional investors. Comparatively, 65.8% of Procter & Gamble shares are owned by institutional investors. 35.5% of Beauty Health shares are owned by insiders. Comparatively, 0.2% of Procter & Gamble shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Summary
Procter & Gamble beats Beauty Health on 10 of the 14 factors compared between the two stocks.
About Beauty Health
The Beauty Health Company designs, develops, manufactures, markets, and sells aesthetic technologies and products worldwide. The company's flagship product includes HydraFacial that enhance the skin to cleanse, extract, and hydrate the skin with proprietary solutions and serums. Its products also comprise Syndeo, a Delivery System designs to connects providers to the consumer's preferences to create a more personalized experience; consumables, such as single-use tips, solutions, and serums used to provide a hydrafacial treatment; SkinStylus SteriLock Microsystem, a microneedling device used for the treatment of enhancing appearance of surgical or traumatic hypertrophic scars on the abdomen and facial acne scarring in Fitzpatrick skin types I, II, and III; and Keravive, a treatment for scalp health. The company was founded in 1997 and is headquartered in Long Beach, California.
About Procter & Gamble
Procter & Gamble Co. engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric and Home Care, and Baby, Feminine and Family Care. The Beauty segment offers hair, skin, and personal care. The Grooming segment consists of shave care like female and male blades and razors, pre and post shave products, and appliances. The Health Care segment includes oral care products like toothbrushes, toothpaste, and personal health care such as gastrointestinal, rapid diagnostics, respiratory, and vitamins, minerals, and supplements. The Fabric and Home care segment consists of fabric enhancers, laundry additives and detergents, and air, dish, and surface care. The Baby, Feminine and Family Care segment sells baby wipes, diapers, and pants, adult incontinence, feminine care, paper towels, tissues, and toilet paper. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.
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