Lior Shemesh Buys 456 Shares of Wix.com (NASDAQ:WIX) Stock

Wix.com Ltd. (NASDAQ:WIX) CFO Lior Shemesh acquired 456 shares of the business’s stock in a transaction dated Monday, August 31st. The shares were bought at an average price of $59.89 per share, for a total transaction of $27,309.84. Following the acquisition, the chief financial officer owned 221,567 shares of the company’s stock, valued at approximately $13,269,647.63. This represents a 0.21% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Wix.com Price Performance

NASDAQ WIX opened at $81.20 on Friday. The company has a market cap of $4.74 billion, a price-to-earnings ratio of -22.94, a PEG ratio of 41.20 and a beta of 1.02. The stock’s fifty day moving average price is $63.20 and its 200 day moving average price is $66.77. Wix.com Ltd. has a 1 year low of $40.16 and a 1 year high of $190.93.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. Wix.com’s revenue for the quarter was up 14.9% compared to the same quarter last year. During the same period last year, the firm posted $2.28 EPS. Research analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Several senior executives—including the CEO, president, CFO, CMO and Yaniv Even-Haim—bought Wix shares at an average price of $59.89. The approximately $128,000 of combined purchases may signal that management views the recent valuation as attractive, although the transactions were small relative to their existing holdings. Wix.com Insider Purchases
• Positive Sentiment: Wix has rallied strongly since its latest earnings report, helped by quarterly revenue of $563.1 million and adjusted earnings of $1.39 per share, both ahead of consensus estimates. Revenue increased 14.9% year over year, supporting the view that the core business remains resilient. Wix Post-Earnings Performance
• Positive Sentiment: Reports highlighted Wix’s Harmony AI capabilities and its integration with Google Gemini. Investors may see the initiative as a way for Wix to participate in AI-assisted website creation and counter concerns that generative AI could weaken traditional website-building platforms. Wix Harmony and Gemini
• Neutral Sentiment: Analyst opinion remains mixed: the stock carries a consensus rating around “Hold,” despite multiple Buy or Outperform ratings and an average price target of approximately $90.57. This suggests potential upside but also uncertainty following recent volatility.
• Negative Sentiment: Multiple law firms publicized a securities class action against Wix.com and certain officers, with a September 22, 2026 deadline to seek lead-plaintiff status. The allegations reportedly concern Wix Harmony’s capabilities, the Base44 transition, professional-developer adoption, competition from AI tools and the company’s financial positioning. The claims have not been proven, but the litigation creates legal, reputational and potential financial risks. Wix Securities Class Action
• Negative Sentiment: The concentration of nearly identical investor-alert releases increases the visibility of the allegations and may reinforce investor concerns about Wix’s AI strategy, customer demand and competitive position. Insider Shelly B. Meyer’s modest sale of 479 shares is a secondary, less significant negative signal.

Analysts Set New Price Targets

A number of equities analysts have issued reports on WIX shares. Raymond James Financial downgraded Wix.com from a “strong-buy” rating to an “outperform” rating and lowered their price target for the stock from $75.00 to $70.00 in a research report on Thursday, July 30th. Oppenheimer cut their price objective on Wix.com from $115.00 to $85.00 and set an “outperform” rating for the company in a research report on Thursday, May 14th. Wedbush upped their target price on Wix.com from $55.00 to $80.00 and gave the stock a “neutral” rating in a research note on Thursday, August 20th. Benchmark reissued a “buy” rating on shares of Wix.com in a research note on Wednesday, August 26th. Finally, Evercore set a $95.00 price target on shares of Wix.com in a report on Tuesday, August 4th. Eleven equities research analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat, Wix.com presently has an average rating of “Hold” and a consensus price target of $90.57.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in WIX. Hsbc Holdings PLC grew its position in shares of Wix.com by 11,894.0% in the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock valued at $318,676,000 after purchasing an additional 3,500,047 shares in the last quarter. Ameriprise Financial Inc. lifted its position in Wix.com by 879.0% during the second quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider’s stock worth $321,926,000 after buying an additional 1,824,070 shares in the last quarter. California State Teachers Retirement System boosted its stake in Wix.com by 2,918.9% during the second quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after buying an additional 1,729,242 shares during the last quarter. Wellington Management Group LLP boosted its stake in Wix.com by 90.4% during the third quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock worth $602,270,000 after buying an additional 1,609,989 shares during the last quarter. Finally, Diamond Hill Capital Management Inc. purchased a new stake in Wix.com in the 4th quarter valued at $150,622,000. 81.52% of the stock is currently owned by institutional investors and hedge funds.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.