Insider Selling: Reformation (NYSE:REF) Major Shareholder Sells $2,086,864.20 in Stock

Posted by Mitch Edgeman on Sep 3rd, 2026

Reformation Inc. (NYSE:REF – Get Free Report) major shareholder Scsp Refo sold 149,596 shares of Reformation stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total value of $2,086,864.20. Following the completion of the transaction, the insider owned 28,942,153 shares of the company’s stock, valued at $403,743,034.35. The trade was a 0.51% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this link. Large shareholders that own more than 10% of a company’s shares are required to disclose their sales and purchases with the SEC.

Scsp Refo also recently made the following trade(s):

On Friday, July 31st, Scsp Refo sold 2,987,199 shares of Reformation stock. The stock was sold at an average price of $13.95, for a total value of $41,671,426.05.

Reformation Stock Performance

Shares of REF stock traded down $0.37 during trading hours on Thursday, reaching $13.76. 257,835 shares of the stock were exchanged, compared to its average volume of 449,809. Reformation Inc. has a 12-month low of $12.83 and a 12-month high of $17.26.

Analysts Set New Price Targets

A number of equities research analysts have recently weighed in on the stock. Guggenheim began coverage on shares of Reformation in a report on Monday, August 24th. They issued a “buy” rating and a $20.00 price objective on the stock. William Blair started coverage on Reformation in a research note on Monday, August 24th. They issued an “outperform” rating on the stock. Robert W. Baird started coverage on Reformation in a research report on Monday, August 24th. They set an “outperform” rating and a $19.00 price objective for the company. Telsey Advisory Group began coverage on shares of Reformation in a research report on Monday, August 24th. They issued an “outperform” rating and a $20.00 target price on the stock. Finally, Royal Bank Of Canada initiated coverage on shares of Reformation in a research note on Monday, August 24th. They set an “outperform” rating and a $18.00 price target on the stock. Eight research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $19.25.

Read Our Latest Analysis on REF