Reformation (NYSE:REF) Raised to “Hold” at Zacks Research

Reformation (NYSE:REF) was upgraded by equities researchers at Zacks Research to a “hold” rating in a note issued to investors on Tuesday,Zacks.com reports.

A number of other brokerages have also recently issued reports on REF. Robert W. Baird started coverage on Reformation in a report on Monday. They issued an “outperform” rating and a $19.00 target price for the company. Citigroup initiated coverage on Reformation in a research note on Monday. They issued a “buy” rating and a $20.00 price target on the stock. Morgan Stanley began coverage on Reformation in a research report on Monday. They issued an “equal weight” rating and a $16.00 price target on the stock. Telsey Advisory Group initiated coverage on Reformation in a report on Monday. They set an “outperform” rating and a $20.00 price objective for the company. Finally, William Blair initiated coverage on shares of Reformation in a research note on Monday. They issued an “outperform” rating on the stock. Eight research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $19.25.

Reformation Price Performance

Shares of REF opened at $13.54 on Tuesday. Reformation has a 12 month low of $12.83 and a 12 month high of $17.26.

Insider Activity at Reformation

In related news, major shareholder Scsp Refo sold 2,987,199 shares of the firm’s stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the completion of the sale, the insider directly owned 29,091,749 shares of the company’s stock, valued at $405,829,898.55. This trade represents a 9.31% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the transaction, the director owned 11,725,803 shares of the company’s stock, valued at approximately $163,574,951.85. The trade was a 9.31% decrease in their position. The SEC filing for this sale provides additional information.

Key Reformation News

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Royal Bank of Canada initiated coverage with an “outperform” rating and an $18 price target, signaling roughly 33% potential upside based on the referenced price. Benzinga report
• Positive Sentiment: Guggenheim began coverage with a “buy” rating and a $20 target, implying approximately 48% potential upside. Ticker Report coverage
• Positive Sentiment: Robert W. Baird initiated coverage with an “outperform” rating and a $19 price target, suggesting about 40% potential upside. Ticker Report coverage
• Positive Sentiment: Media attention around a Reformation dress worn by Pippa Middleton at Wimbledon may provide a modest marketing boost and reinforce the brand’s visibility with consumers. Pippa Middleton wears Reformation dress
• Neutral Sentiment: JPMorgan, Telsey Advisory Group, and BTIG Research each initiated coverage on Reformation. The reports could broaden institutional awareness, but the provided announcements do not include ratings or price targets. JPMorgan coverage Telsey coverage BTIG coverage
• Negative Sentiment: Short interest rose 147.4% to 879,261 shares as of August 14, equal to about 1.5% of shares outstanding. While the 1.8-day short ratio is moderate, the increase indicates growing bearish positioning and could add volatility.

About Reformation

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.