Insider Selling: Honest (NASDAQ:HNST) SVP Sells $13,058.83 in Stock

The Honest Company, Inc. (NASDAQ:HNST) SVP Kunssberg Etienne Von sold 2,617 shares of the firm’s stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $4.99, for a total transaction of $13,058.83. Following the completion of the sale, the senior vice president owned 282,296 shares of the company’s stock, valued at $1,408,657.04. This trade represents a 0.92% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kunssberg Etienne Von also recently made the following trade(s):

• On Friday, August 21st, Kunssberg Etienne Von sold 4,578 shares of Honest stock. The stock was sold at an average price of $5.01, for a total value of $22,935.78.

Honest Stock Performance

Shares of NASDAQ:HNST opened at $5.72 on Thursday. The Honest Company, Inc. has a 52-week low of $2.07 and a 52-week high of $5.91. The firm has a market capitalization of $629.66 million, a P/E ratio of -52.00 and a beta of 2.12. The stock has a 50 day moving average price of $4.20 and a 200-day moving average price of $3.44.

Honest (NASDAQ:HNST) last released its earnings results on Wednesday, August 5th. The company reported $0.04 EPS for the quarter, beating analysts’ consensus estimates of $0.01 by $0.03. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.The company had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. On average, equities analysts forecast that The Honest Company, Inc. will post 0.05 EPS for the current fiscal year.

Institutional Trading of Honest

Several institutional investors have recently bought and sold shares of the company. UBS Group AG increased its position in shares of Honest by 77.3% during the fourth quarter. UBS Group AG now owns 1,014,939 shares of the company’s stock valued at $2,619,000 after acquiring an additional 442,542 shares in the last quarter. Green Alpha Advisors LLC bought a new position in Honest in the 2nd quarter valued at approximately $1,092,000. Quantbot Technologies LP purchased a new stake in Honest during the 2nd quarter valued at $279,000. Wealthfront Advisers LLC boosted its stake in Honest by 24.0% during the 4th quarter. Wealthfront Advisers LLC now owns 25,177 shares of the company’s stock valued at $65,000 after purchasing an additional 4,873 shares during the last quarter. Finally, Allworth Financial LP bought a new stake in shares of Honest in the 2nd quarter worth $26,000. 45.54% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of research firms have recently weighed in on HNST. B. Riley Financial upped their target price on shares of Honest from $4.00 to $5.00 and gave the stock a “buy” rating in a research report on Thursday, August 6th. Alliance Global Partners reissued a “buy” rating on shares of Honest in a research report on Thursday, August 6th. Morgan Stanley boosted their price objective on shares of Honest from $3.40 to $5.70 and gave the stock an “equal weight” rating in a research note on Wednesday, August 12th. Northland Securities set a $5.50 price objective on shares of Honest in a report on Thursday, August 6th. Finally, Wall Street Zen raised shares of Honest from a “hold” rating to a “buy” rating in a research note on Saturday, August 8th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, Honest presently has an average rating of “Hold” and an average price target of $4.84.

Honest Company Profile

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.