comScore (NASDAQ:SCOR) CEO Acquires 20,000 Shares

comScore, Inc. (NASDAQ:SCOR) CEO Matthew Mclaughlin bought 20,000 shares of comScore stock in a transaction dated Wednesday, August 26th. The shares were bought at an average cost of $5.26 per share, with a total value of $105,200.00. Following the completion of the transaction, the chief executive officer directly owned 165,739 shares in the company, valued at approximately $871,787.14. This trade represents a 13.72% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is available through this hyperlink.

comScore Stock Up 6.3%

Shares of SCOR stock opened at $5.24 on Thursday. The firm has a market cap of $79.54 million, a P/E ratio of 1.28 and a beta of 1.10. The company has a 50 day moving average of $6.90 and a 200-day moving average of $7.12. comScore, Inc. has a 12-month low of $4.60 and a 12-month high of $10.18.

Analyst Ratings Changes

Separately, Weiss Ratings reissued a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One investment analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, comScore presently has an average rating of “Hold”.

Institutional Investors Weigh In On comScore

Several institutional investors have recently added to or reduced their stakes in the business. Citadel Advisors LLC bought a new position in comScore during the third quarter worth about $96,000. Susquehanna International Group LLP increased its stake in shares of comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after purchasing an additional 5,191 shares in the last quarter. Beartown Capital Management LLC bought a new stake in shares of comScore in the fourth quarter valued at approximately $820,000. Westerly Capital Management LLC raised its position in shares of comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after purchasing an additional 5,000 shares during the period. Finally, Cerberus Capital Management L.P. lifted its stake in shares of comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after buying an additional 3,286,825 shares in the last quarter. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.