Recent Investment Analysts’ Ratings Changes for e.l.f. Beauty (ELF)

Several analysts have recently updated their ratings and price targets for e.l.f. Beauty (NYSE: ELF):

• 8/19/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group Inc. from $97.00 to $110.00. They now have a “buy” rating on the stock.
• 8/19/2026 – e.l.f. Beauty had its price target lowered by JPMorgan Chase & Co. from $111.00 to $106.00. They now have an “overweight” rating on the stock.
• 8/12/2026 – e.l.f. Beauty was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/10/2026 – e.l.f. Beauty had its price target raised by TD Cowen from $85.00 to $110.00. They now have a “buy” rating on the stock.
• 8/6/2026 – e.l.f. Beauty had its price target raised by Piper Sandler from $50.00 to $65.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – e.l.f. Beauty was given a new $105.00 price target by Robert W. Baird.
• 8/6/2026 – e.l.f. Beauty had its price target raised by Sanford C. Bernstein from $113.00 to $121.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – e.l.f. Beauty was given a new $100.00 price target by The Goldman Sachs Group, Inc..
• 8/6/2026 – e.l.f. Beauty had its price target raised by JPMorgan Chase & Co. from $94.00 to $111.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – e.l.f. Beauty had its price target raised by UBS Group AG from $80.00 to $89.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – e.l.f. Beauty had its price target raised by B. Riley Financial, Inc. from $70.00 to $100.00. They now have a “buy” rating on the stock.
• 8/5/2026 – e.l.f. Beauty was upgraded by Sanford C. Bernstein from “market perform” to “outperform”. They now have a $113.00 price target on the stock, up from $60.00.
• 7/30/2026 – e.l.f. Beauty was upgraded by Weiss Ratings from “sell (d)” to “sell (d+)”.
• 7/28/2026 – e.l.f. Beauty had its price target raised by Jefferies Financial Group Inc. from $72.00 to $100.00. They now have a “buy” rating on the stock.
• 7/27/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $95.00 price target on the stock.
• 7/21/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by TD Cowen. They now have a $85.00 price target on the stock, up from $65.00.
• 7/17/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group Inc. from $90.00 to $97.00. They now have a “buy” rating on the stock.
• 7/16/2026 – e.l.f. Beauty had its price target raised by UBS Group AG from $60.00 to $80.00. They now have a “neutral” rating on the stock.
• 7/16/2026 – e.l.f. Beauty had its price target raised by JPMorgan Chase & Co. from $80.00 to $94.00. They now have an “overweight” rating on the stock.
• 7/14/2026 – e.l.f. Beauty had its price target raised by Raymond James Financial, Inc. from $85.00 to $87.00. They now have a “strong-buy” rating on the stock.
• 7/14/2026 – e.l.f. Beauty had its price target raised by Citigroup Inc. from $87.00 to $92.00. They now have a “buy” rating on the stock.

Insiders Place Their Bets

In other news, insider Mandy J. Fields sold 8,464 shares of the firm’s stock in a transaction that occurred on Thursday, June 4th. The stock was sold at an average price of $51.94, for a total value of $439,620.16. Following the completion of the sale, the insider directly owned 111,288 shares of the company’s stock, valued at $5,780,298.72. This trade represents a 7.07% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, SVP Joshua Allen Franks sold 6,854 shares of the firm’s stock in a transaction on Thursday, June 4th. The shares were sold at an average price of $51.94, for a total value of $355,996.76. Following the completion of the sale, the senior vice president directly owned 153,532 shares of the company’s stock, valued at approximately $7,974,452.08. This trade represents a 4.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 135,062 shares of company stock valued at $9,519,278. 3.50% of the stock is owned by company insiders.

e.l.f. Beauty (NYSE: ELF) is an American cosmetics company known for offering an extensive range of affordable, trend-driven makeup and skincare products. The company’s portfolio spans foundations, lipsticks, mascaras, brushes, serums, masks and other beauty essentials, all positioned at accessible price points. e.l.f. Beauty maintains a direct-to-consumer platform through its e-commerce site and engages in widespread retail partnerships with major chains such as Target, Walmart, Ulta Beauty and Amazon.

Founded in 2004 and headquartered in Oakland, California, e.l.f.