Orographic Financial Advisors LLC Takes Position in Amazon.com, Inc. $AMZN

Orographic Financial Advisors LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the 1st quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund bought 8,691 shares of the e-commerce giant’s stock, valued at approximately $1,810,000. Amazon.com accounts for about 1.3% of Orographic Financial Advisors LLC’s holdings, making the stock its 25th biggest position.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Paragon Private Wealth Management LLC boosted its position in Amazon.com by 2.4% during the 1st quarter. Paragon Private Wealth Management LLC now owns 40,465 shares of the e-commerce giant’s stock valued at $8,428,000 after buying an additional 933 shares during the period. Royal Fund Management LLC grew its holdings in Amazon.com by 2.6% in the 1st quarter. Royal Fund Management LLC now owns 32,967 shares of the e-commerce giant’s stock worth $6,863,000 after acquiring an additional 843 shares during the last quarter. Hamilton Wealth LLC increased its position in shares of Amazon.com by 207.4% in the first quarter. Hamilton Wealth LLC now owns 357,516 shares of the e-commerce giant’s stock valued at $74,460,000 after acquiring an additional 241,202 shares during the period. Intrinsic Edge Capital Management LLC increased its position in shares of Amazon.com by 12.5% in the first quarter. Intrinsic Edge Capital Management LLC now owns 45,000 shares of the e-commerce giant’s stock valued at $9,372,000 after acquiring an additional 5,000 shares during the period. Finally, Alexander Labrunerie & CO. Inc. raised its stake in shares of Amazon.com by 1.5% during the first quarter. Alexander Labrunerie & CO. Inc. now owns 32,562 shares of the e-commerce giant’s stock valued at $6,782,000 after acquiring an additional 476 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.

Insider Buying and Selling

In other Amazon.com news, VP Shelley Reynolds sold 2,363 shares of the stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total value of $620,003.94. Following the completion of the transaction, the vice president owned 119,780 shares in the company, valued at approximately $31,427,876.40. This represents a 1.93% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the firm’s stock in a transaction on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total value of $4,074,007.80. Following the transaction, the chief executive officer directly owned 14,159 shares of the company’s stock, valued at $3,729,480.60. This represents a 52.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 77,867 shares of company stock worth $20,532,092 over the last quarter. Company insiders own 8.90% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of research firms have recently weighed in on AMZN. Morgan Stanley reiterated an “overweight” rating and set a $335.00 target price (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Arete Research upped their price target on Amazon.com from $301.00 to $310.00 and gave the company a “buy” rating in a research report on Monday, May 18th. Zacks Research upgraded Amazon.com from a “hold” rating to a “strong-buy” rating in a report on Tuesday, August 4th. Needham & Company LLC reiterated a “buy” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Friday, July 31st. Finally, Maxim Group lifted their price objective on Amazon.com from $290.00 to $315.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have assigned a Hold rating to the company’s stock. According to MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and an average target price of $322.56.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results continue to support the long-term case. Amazon’s latest quarter featured $200.6 billion in revenue, up nearly 20% year over year, and a substantial earnings beat. Investors remain focused on accelerating AWS growth and AI-related demand. Amazon: A Post-Earnings Drift Candidate
• Positive Sentiment: Analyst estimates and institutional interest remain favorable. Erste Group raised its FY2027 EPS forecast to $10.36 from $10.11, while the reported analyst consensus remains a “Moderate Buy.” The median price target of $320 is above recent trading levels. Amazon Receives Moderate Buy Recommendation
• Positive Sentiment: Amazon is expanding its consumer and emerging-business footprint. The company added more than 750 Locker locations across over 500 U.S. college campuses, improving delivery convenience and potentially strengthening student engagement. Separately, Zoox launched paid robotaxi rides in Las Vegas after receiving regulatory approval, creating a new—but early-stage—growth opportunity. Amazon Expands Locker Package Pickup
• Neutral Sentiment: Jeff Bezos’ stock sale adds headline pressure but appears planned. Bezos reportedly sold roughly $350 million of Amazon shares through a prearranged 10b5-1 plan. The transaction may concern investors after the rally, but it does not necessarily signal a change in the company’s outlook. Jeff Bezos’ Amazon Sale
• Negative Sentiment: New York delivery-worker legislation could raise costs. A bill backed by Mayor Zohran Mamdani would require large delivery operators to employ couriers directly rather than rely on subcontractors. Amazon says the measure could threaten local jobs and prompt warehouse changes; the company is reportedly spending about $5 million to oppose it. Mamdani Takes on Amazon in New Battle Over New York’s Delivery Workers
• Negative Sentiment: Market-wide risk is weighing on mega-cap technology stocks. Wall Street retreated as optimism over an Iran peace deal faded, oil prices remained elevated and investors awaited inflation data. Amazon and Alphabet accounted for much of the major-index decline, while competition for AI infrastructure funding also raised questions about future AWS capital requirements. U.S. Stocks End Lower as Iran Peace Deal Optimism Fades

Amazon.com Price Performance

AMZN stock opened at $272.27 on Wednesday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The firm has a 50-day moving average of $247.00 and a 200 day moving average of $238.07. The company has a market cap of $2.94 trillion, a P/E ratio of 21.90, a PEG ratio of 1.85 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. During the same period in the previous year, the firm posted $1.68 EPS. The business’s revenue was up 19.6% on a year-over-year basis. On average, sell-side analysts forecast that Amazon.com, Inc. will post 8.05 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.