Insider Selling: Harley-Davidson (NYSE:HOG) CFO Sells $38,663.52 in Stock

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of the stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $24.88, for a total value of $38,663.52. Following the completion of the sale, the chief financial officer directly owned 27,846 shares of the company’s stock, valued at approximately $692,808.48. This trade represents a 5.29% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Up 1.3%

HOG stock opened at $26.02 on Friday. The firm has a market capitalization of $2.71 billion, a PE ratio of 15.97, a P/E/G ratio of 17.43 and a beta of 1.27. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. Harley-Davidson, Inc. has a twelve month low of $17.09 and a twelve month high of $31.25. The stock’s 50 day moving average is $25.46 and its 200-day moving average is $22.66.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The business had revenue of $1.23 billion during the quarter, compared to the consensus estimate of $1.17 billion. During the same quarter in the prior year, the company posted $0.88 earnings per share. Harley-Davidson’s revenue was down 5.9% compared to the same quarter last year. Sell-side analysts expect that Harley-Davidson, Inc. will post 0.51 EPS for the current fiscal year.

Harley-Davidson Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, June 25th. Stockholders of record on Monday, June 8th were paid a $0.1875 dividend. The ex-dividend date was Monday, June 8th. This represents a $0.75 annualized dividend and a dividend yield of 2.9%. Harley-Davidson’s dividend payout ratio is presently 46.01%.

Analyst Upgrades and Downgrades

Several research firms have commented on HOG. Weiss Ratings upgraded shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Thursday, June 18th. Loop Capital upgraded Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 target price on the stock in a research note on Monday, July 20th. UBS Group upped their target price on Harley-Davidson from $19.00 to $26.00 and gave the company a “neutral” rating in a report on Monday, May 11th. Zacks Research raised Harley-Davidson from a “strong sell” rating to a “hold” rating in a research report on Monday, April 27th. Finally, Wells Fargo & Company lifted their price target on Harley-Davidson from $15.00 to $19.00 and gave the stock an “underweight” rating in a report on Wednesday, May 6th. One investment analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, Harley-Davidson presently has a consensus rating of “Hold” and an average price target of $26.11.

Institutional Trading of Harley-Davidson

Large investors have recently added to or reduced their stakes in the stock. BlackRock Inc. bought a new stake in Harley-Davidson in the second quarter worth about $249,395,000. Deutsche Bank AG bought a new position in shares of Harley-Davidson during the 2nd quarter valued at approximately $2,762,000. Global Retirement Partners LLC bought a new position in shares of Harley-Davidson during the 2nd quarter valued at approximately $77,000. Bank of New York Mellon Corp purchased a new stake in shares of Harley-Davidson during the 2nd quarter worth approximately $28,347,000. Finally, State of Wyoming purchased a new stake in shares of Harley-Davidson during the 2nd quarter worth approximately $942,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.