Critical Survey: Innovative Food (OTCMKTS:IVFH) versus Grove Collaborative (NYSE:GROV)

Grove Collaborative (NYSE:GROV) and Innovative Food (OTCMKTS:IVFH) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

Profitability

This table compares Grove Collaborative and Innovative Food’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Grove Collaborative	-5.52%	N/A	-16.95%
Innovative Food	N/A	N/A	N/A

Earnings & Valuation

This table compares Grove Collaborative and Innovative Food”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Grove Collaborative	$173.72 million	0.27	-$11.72 million	($0.26)	-4.29
Innovative Food	N/A	N/A	N/A	($0.14)	-1.81

Innovative Food has lower revenue, but higher earnings than Grove Collaborative. Grove Collaborative is trading at a lower price-to-earnings ratio than Innovative Food, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Grove Collaborative and Innovative Food, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Grove Collaborative	1	0	1	0	2.00
Innovative Food	0	0	0	0	0.00

Grove Collaborative presently has a consensus target price of $2.00, suggesting a potential upside of 79.37%. Given Grove Collaborative’s stronger consensus rating and higher probable upside, research analysts clearly believe Grove Collaborative is more favorable than Innovative Food.

Institutional and Insider Ownership

91.6% of Grove Collaborative shares are held by institutional investors. Comparatively, 12.7% of Innovative Food shares are held by institutional investors. 30.3% of Grove Collaborative shares are held by insiders. Comparatively, 13.5% of Innovative Food shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Grove Collaborative beats Innovative Food on 6 of the 10 factors compared between the two stocks.

About Grove Collaborative

Grove Collaborative Holdings, Inc. operates as a plastic neutral consumer products retailer in the United States. It offers household, personal care, beauty, and other consumer products through retail channels, third parties, direct-to-consumer platform, and mobile applications, as well as online store. The company is headquartered in San Francisco, California.

About Innovative Food

Innovative Food Holdings, Inc., through its subsidiaries, distributes specialty food and food related products to restaurants, hotels, country clubs, national chain accounts, casinos, hospitals, and catering houses in the United States. The company distributes perishable and specialty food and food related products, including origin-specific seafood, domestic and imported meats, exotic game and poultry, artisanal cheeses, freshly prepared meals, caviar, wild and cultivated mushrooms, micro-greens, organic farmed and manufactured food products, estate-bottled olive oils and aged vinegars, and curated food gift baskets and gift boxes, as well as a full range of food subscription based offerings. It also provides a line of specialty healthcare related products; and customer service and logistics services. In addition, the company offers its products through business to business and other e-commerce channels, as well as websites comprising www.igourmet.com and www.mouth.com; and directly from its network of vendors and warehouses. Innovative Food Holdings, Inc. is based in Bonita Springs, Florida.