Allegro.eu (OTCMKTS:ALEGF) vs. Coupang (NYSE:CPNG) Critical Review

Coupang (NYSE:CPNG) and Allegro.eu (OTCMKTS:ALEGF) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, analyst recommendations and risk.

Profitability

This table compares Coupang and Allegro.eu’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Coupang	-0.47%	-3.67%	-0.92%
Allegro.eu	N/A	N/A	N/A

Institutional and Insider Ownership

83.7% of Coupang shares are held by institutional investors. 12.8% of Coupang shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Coupang and Allegro.eu, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coupang	2	5	5	0	2.25
Allegro.eu	0	1	1	0	2.50

Coupang presently has a consensus target price of $25.93, indicating a potential upside of 58.05%. Given Coupang’s higher possible upside, equities research analysts plainly believe Coupang is more favorable than Allegro.eu.

Earnings & Valuation

This table compares Coupang and Allegro.eu”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coupang	$35.13 billion	0.84	$208.00 million	($0.09)	-182.31
Allegro.eu	N/A	N/A	N/A	N/A	N/A

Coupang has higher revenue and earnings than Allegro.eu.

Summary

Coupang beats Allegro.eu on 5 of the 9 factors compared between the two stocks.

About Coupang

Coupang, Inc., together with its subsidiaries owns and operates retail business through its mobile applications and Internet websites primarily in South Korea. The company operates through Product Commerce and Developing Offerings segments. It sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. In addition, the company offers Rocket Fresh, which offers fresh groceries; Coupang Eats, a restaurant ordering and delivery services; and Coupang Play, an online content streaming services, as well as advertising products. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.

About Allegro.eu

Allegro.eu SA operates a go-to commerce platform for consumers in Poland. It operates allegro.pl, an e-commerce marketplace that sell products in various categories, including automotive; home and garden; books, media, collectibles, and art; fashion and shoes; electronics; kids; health and beauty; sports and leisure; and supermarket. The company also operates ceneo.pl, a multi-category price comparison site; and eBilet, an event ticket sales site facilitating the sale of a range of entertainment, cultural, family, and sports events. Further, it operates Allegro Pay, a consumer finance and lending solutions provider; Opennet.pl, a technology solutions provider for logistics; X-press Couriers, a same day delivery courier service; and SkyNet Customes Brokers, a customs broker agency. In addition, it is involved in the data processing, hosting, and related activities; other information technology and computer service activities; computer facilities management activities; and software-related and computer consultancy activities. The company was formerly known as Adinan Super Topco S.a r.l. and changed its name to Allegro.eu SA in August 2020. Allegro.eu SA was incorporated in 2017 and is based in Luxembourg, Luxembourg.