PROG (NYSE:PRG) Stock Price Expected to Rise, B. Riley Financial Analyst Says

PROG (NYSE:PRG) had its price objective boosted by research analysts at B. Riley Financial from $57.00 to $64.00 in a report released on Thursday,Benzinga reports. The firm currently has a “buy” rating on the fintech holding company’s stock. B. Riley Financial’s price objective would indicate a potential upside of 40.58% from the company’s current price.

Other equities analysts have also recently issued research reports about the stock. Jefferies Financial Group raised shares of PROG from a “hold” rating to a “buy” rating and lifted their target price for the stock from $33.00 to $60.00 in a research report on Wednesday, July 8th. Zacks Research downgraded PROG from a “strong-buy” rating to a “hold” rating in a research report on Monday, June 29th. Stephens lifted their price target on PROG from $40.00 to $47.50 and gave the stock an “overweight” rating in a report on Thursday, April 30th. Raymond James Financial reissued an “outperform” rating and issued a $45.00 price objective on shares of PROG in a research report on Thursday, April 30th. Finally, Weiss Ratings upgraded PROG from a “hold (c)” rating to a “hold (c+)” rating in a research note on Wednesday, June 24th. Six investment analysts have rated the stock with a Buy rating and four have given a Hold rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $49.44.

PROG Stock Up 6.4%

Shares of NYSE PRG traded up $2.75 during trading on Thursday, hitting $45.52. The stock had a trading volume of 208,717 shares, compared to its average volume of 517,395. The firm has a fifty day moving average of $40.78 and a two-hundred day moving average of $35.31. The company has a market capitalization of $1.82 billion, a PE ratio of 12.37 and a beta of 1.78. The company has a debt-to-equity ratio of 1.21, a current ratio of 4.27 and a quick ratio of 2.41. PROG has a 12 month low of $25.80 and a 12 month high of $47.73.

PROG (NYSE:PRG) last released its quarterly earnings results on Wednesday, July 29th. The fintech holding company reported $1.19 earnings per share for the quarter, beating analysts’ consensus estimates of $0.95 by $0.24. PROG had a net margin of 5.88% and a return on equity of 21.94%. The company had revenue of $719.72 million for the quarter, compared to analyst estimates of $713.50 million. PROG has set its Q3 2026 guidance at 1.000-1.200 EPS and its FY 2026 guidance at 4.750-5.000 EPS. As a group, equities research analysts forecast that PROG will post 4.7 EPS for the current fiscal year.

Institutional Trading of PROG

Several hedge funds have recently made changes to their positions in the company. Envestnet Portfolio Solutions Inc. lifted its position in shares of PROG by 2.7% during the 4th quarter. Envestnet Portfolio Solutions Inc. now owns 13,199 shares of the fintech holding company’s stock valued at $389,000 after buying an additional 344 shares during the last quarter. HB Wealth Management LLC increased its holdings in PROG by 1.7% in the 1st quarter. HB Wealth Management LLC now owns 21,470 shares of the fintech holding company’s stock worth $616,000 after acquiring an additional 359 shares during the last quarter. GAMMA Investing LLC increased its holdings in PROG by 19.2% in the 2nd quarter. GAMMA Investing LLC now owns 2,911 shares of the fintech holding company’s stock worth $136,000 after acquiring an additional 468 shares during the last quarter. Quarry LP raised its stake in PROG by 82.8% in the 4th quarter. Quarry LP now owns 1,117 shares of the fintech holding company’s stock valued at $33,000 after acquiring an additional 506 shares during the period. Finally, Horizon Investments LLC raised its stake in PROG by 2.6% in the 4th quarter. Horizon Investments LLC now owns 20,948 shares of the fintech holding company’s stock valued at $618,000 after acquiring an additional 537 shares during the period. 97.92% of the stock is currently owned by institutional investors.

Key PROG News

Here are the key news stories impacting PROG this week:

• Positive Sentiment: Q2 earnings and revenue exceeded expectations. PROG reported adjusted earnings of $1.19 per share, above the roughly $0.95–$0.96 consensus, while revenue reached $719.72 million versus estimates of $713.50 million. EPS also increased from $1.02 a year earlier, supporting the positive reaction. PROG Holdings Surpasses Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management raised its full-year 2026 outlook. PROG now expects fiscal-year EPS of $4.75–$5.00, ahead of the approximately $4.66 analyst consensus, and revenue of $3.0–$3.1 billion. The company attributed the stronger outlook to ecosystem growth across Progressive Leasing, Four Technologies and Purchasing Power, which was acquired at the beginning of 2026. PRG Q2 Earnings Call Highlights
• Positive Sentiment: KeyCorp raised its price target. KeyCorp increased its target for PROG from $45 to $50 and maintained an “overweight” rating, signaling confidence that the earnings beat and raised outlook can support additional upside. KeyCorp Price Target Update
• Neutral Sentiment: Third-quarter guidance was broadly in line but slightly uneven. PROG forecast Q3 EPS of $1.00–$1.20, compared with a $1.05 consensus midpoint, while revenue guidance of $715 million–$750 million has a midpoint below the $746.7 million consensus. This may limit near-term enthusiasm despite the stronger annual outlook. PROG Holdings Reports Second Quarter 2026 Results

PROG Company Profile

PROG Holdings, Inc, formerly known as Aaron’s, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron’s Business Solutions and Progressive Financial Services. Through Aaron’s Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.