Creative Realities (NASDAQ:CREX) Downgraded to Strong Sell Rating by Zacks Research

Creative Realities (NASDAQ:CREX) was downgraded by analysts at Zacks Research from a “hold” rating to a “strong sell” rating in a research note issued to investors on Tuesday,Zacks.com reports.

Several other equities research analysts have also recently commented on the stock. Weiss Ratings reiterated a “sell (d-)” rating on shares of Creative Realities in a research report on Friday, July 17th. Alliance Global Partners reaffirmed a “buy” rating on shares of Creative Realities in a research note on Friday, July 24th. One investment analyst has rated the stock with a Buy rating and two have issued a Sell rating to the stock. According to MarketBeat, the company currently has an average rating of “Reduce”.

Creative Realities Stock Down 3.5%

NASDAQ CREX opened at $3.05 on Tuesday. The stock has a market capitalization of $32.24 million, a P/E ratio of -1.63 and a beta of 1.46. Creative Realities has a 52 week low of $2.19 and a 52 week high of $4.42. The company has a debt-to-equity ratio of 3.70, a quick ratio of 0.55 and a current ratio of 0.73. The stock has a fifty day moving average of $3.73 and a 200-day moving average of $3.59.

Creative Realities (NASDAQ:CREX) last issued its quarterly earnings results on Friday, May 15th. The company reported ($0.74) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.46) by ($0.28). The firm had revenue of $16.35 million for the quarter, compared to analyst estimates of $16.52 million. Creative Realities had a negative net margin of 29.92% and a negative return on equity of 59.08%. On average, equities research analysts forecast that Creative Realities will post 0.38 EPS for the current year.

Insider Activity

In other news, CFO Tamra L. Koshewa purchased 28,571 shares of the business’s stock in a transaction that occurred on Tuesday, June 30th. The shares were acquired at an average cost of $3.50 per share, for a total transaction of $99,998.50. Following the transaction, the chief financial officer directly owned 28,571 shares of the company’s stock, valued at approximately $99,998.50. The trade was a ∞ increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this link. Also, CEO Richard C. Mills acquired 200,000 shares of Creative Realities stock in a transaction that occurred on Tuesday, June 30th. The shares were purchased at an average cost of $3.50 per share, for a total transaction of $700,000.00. Following the purchase, the chief executive officer directly owned 952,601 shares in the company, valued at $3,334,103.50. The trade was a 26.57% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 26.77% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Creative Realities

Large investors have recently bought and sold shares of the company. North Star Investment Management Corp. acquired a new stake in Creative Realities in the first quarter worth $550,000. Cerity Partners LLC grew its holdings in shares of Creative Realities by 5.1% in the 2nd quarter. Cerity Partners LLC now owns 331,926 shares of the company’s stock valued at $1,119,000 after buying an additional 16,000 shares during the period. Rothschild Wealth LLC acquired a new position in shares of Creative Realities in the 4th quarter valued at $587,000. Advisory Services Network LLC bought a new stake in shares of Creative Realities in the 4th quarter valued at $209,000. Finally, Citadel Advisors LLC bought a new stake in shares of Creative Realities in the 3rd quarter valued at $141,000. Institutional investors own 41.32% of the company’s stock.

Creative Realities Company Profile

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.