Trip.com Group (NASDAQ:TCOM – Get Free Report) and Viking (NYSE:VIK – Get Free Report) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, analyst recommendations, profitability, earnings and risk.
Valuation & Earnings
This table compares Trip.com Group and Viking”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trip.com Group | $8.94 billion | 3.29 | $4.77 billion | $6.39 | 7.09 |
| Viking | $6.50 billion | 7.18 | $1.15 billion | $2.69 | 38.95 |
Insider and Institutional Ownership
35.4% of Trip.com Group shares are held by institutional investors. Comparatively, 98.8% of Viking shares are held by institutional investors. 23.0% of Trip.com Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Trip.com Group and Viking’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trip.com Group | 48.26% | 17.57% | 10.97% |
| Viking | 18.00% | 149.40% | 10.16% |
Analyst Ratings
This is a breakdown of current ratings for Trip.com Group and Viking, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trip.com Group | 1 | 3 | 10 | 0 | 2.64 |
| Viking | 1 | 3 | 14 | 1 | 2.79 |
Trip.com Group presently has a consensus price target of $63.92, indicating a potential upside of 41.07%. Viking has a consensus price target of $103.39, indicating a potential downside of 1.33%. Given Trip.com Group’s higher possible upside, equities research analysts clearly believe Trip.com Group is more favorable than Viking.
Risk and Volatility
Trip.com Group has a beta of -0.03, meaning that its share price is 103% less volatile than the S&P 500. Comparatively, Viking has a beta of 1.48, meaning that its share price is 48% more volatile than the S&P 500.
Summary
Viking beats Trip.com Group on 8 of the 15 factors compared between the two stocks.
About Trip.com Group
Trip.com Group Limited, through its subsidiaries, operates as a travel service provider for accommodation reservation, transportation ticketing, packaged tours and in-destination, corporate travel management, and other travel-related services in China and internationally. The company acts as an agent for hotel-related transactions and selling air tickets, as well as provides train, long-distance bus, and ferry tickets; travel insurance products, such as flight delay, air accident, and baggage loss coverage; and air-ticket delivery, online check-in and seat selection, express security screening, real-time flight status tracker, and airport VIP lounge services. It also provides independent leisure travelers bundled packaged-tour products comprising group, semi-group, and customized and packaged tours with various transportation arrangements, including air, cruise, bus, and car rental services. In addition, the company offers integrated transportation and accommodation services; destination transportation and ticket, activity, insurance, visa, and tour guide services; user support, supplier management, and customer relationship management services; and in-destination products and services. Further, It provides its corporate clients with business visit, incentive trip, meeting and conference, travel data collection and analysis, and industry benchmarking solutions; and Corporate Travel Management System, an online platform that integrates information management, online booking and authorization, online inquiry, and travel reporting systems. Additionally, the company offers online advertising and financial services, such as marketing planning and travel media services. It operates under the Ctrip, Qunar, Trip.com, and Skyscanner brands. The company was formerly known as Ctrip.com International, Ltd. and changed its name to Trip.com Group Limited in October 2019. Trip.com Group Limited was founded in 1999 and is based in Singapore.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
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