Weekly Investment Analysts’ Ratings Updates for Salesforce (CRM)

A number of firms have modified their ratings and price targets on shares of Salesforce (NYSE: CRM) recently:

• 7/21/2026 – Salesforce had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 7/21/2026 – Salesforce had its “equal weight” rating reaffirmed by UBS Group AG.
• 7/21/2026 – Salesforce had its “equal weight” rating reaffirmed by Morgan Stanley. They now have a $185.00 price target on the stock, down from $287.00.
• 7/20/2026 – Salesforce is now covered by CLSA. They set a “hold” rating and a $165.00 price target on the stock.
• 7/14/2026 – Salesforce had its “outperform” rating reaffirmed by Evercore Inc.
• 7/8/2026 – Salesforce was downgraded by KeyCorp from “overweight” to “sector weight”.
• 7/7/2026 – Salesforce was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 7/1/2026 – Salesforce was downgraded by Raymond James Financial, Inc. from “strong-buy” to “moderate buy”.
• 7/1/2026 – Salesforce was downgraded by Royal Bank Of Canada from “sector perform” to “sector perform”.
• 7/1/2026 – Salesforce was downgraded by Truist Financial Corporation from “strong-buy” to “hold”.
• 7/1/2026 – Salesforce is now covered by Wedbush. They set an “outperform” rating on the stock.
• 7/1/2026 – Salesforce was upgraded by Jefferies Financial Group Inc. from “buy” to “buy”.
• 7/1/2026 – Salesforce is now covered by UBS Group AG. They set an “overweight” rating on the stock.
• 7/1/2026 – Salesforce was upgraded by Citigroup Inc. from “hold” to “buy”.
• 7/1/2026 – Salesforce was downgraded by Wolfe Research from “outperform” to “hold”.
• 7/1/2026 – Salesforce is now covered by Susquehanna. They set a “neutral” rating on the stock.
• 7/1/2026 – Salesforce was upgraded by Guggenheim from “neutral” to “buy”. They now have a $228.00 price target on the stock.
• 6/29/2026 – Salesforce was downgraded by Phillip Securities from “buy” to “hold”. They now have a $166.00 price target on the stock, down from $253.00.
• 6/18/2026 – Salesforce was upgraded by Barclays PLC from “overweight” to “overweight”.
• 6/18/2026 – Salesforce was downgraded by Scotiabank from “sector outperform” to “sector perform”.
• 6/18/2026 – Salesforce was downgraded by HC Wainwright to “negative”.
• 6/18/2026 – Salesforce is now covered by The Goldman Sachs Group, Inc.. They set a “neutral” rating on the stock.
• 6/18/2026 – Salesforce was upgraded by Monness Crespi & Hardt from “neutral” to “buy”. They now have a $200.00 price target on the stock.
• 6/17/2026 – Salesforce was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 6/16/2026 – Salesforce had its “neutral” rating reaffirmed by UBS Group AG.
• 6/16/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC.
• 6/16/2026 – Salesforce had its “buy” rating reaffirmed by Canaccord Genuity Group Inc.. They now have a $225.00 price target on the stock.
• 6/15/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 6/15/2026 – Salesforce had its “outperform” rating reaffirmed by Wolfe Research.
• 6/12/2026 – Salesforce had its “buy” rating reaffirmed by TD Cowen.
• 6/6/2026 – Salesforce was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/4/2026 – Salesforce had its “neutral” rating reaffirmed by Royal Bank Of Canada.
• 6/3/2026 – Salesforce was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 6/2/2026 – Salesforce had its price target lowered by Daiwa Securities Group Inc. from $295.00 to $280.00. They now have a “buy” rating on the stock.
• 5/29/2026 – Salesforce had its price target raised by HSBC Holdings plc from $350.00 to $356.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce was downgraded by Piper Sandler from “overweight” to “neutral”.
• 5/28/2026 – Salesforce had its “buy” rating reaffirmed by Roth Capital. They now have a $325.00 price target on the stock.
• 5/28/2026 – Salesforce had its price target lowered by KeyCorp from $300.00 to $290.00. They now have an “overweight” rating on the stock.
• 5/28/2026 – Salesforce had its “market outperform” rating reaffirmed by UBS Group AG.
• 5/28/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup Inc..
• 5/28/2026 – Salesforce had its price target lowered by Citigroup Inc. from $188.00 to $187.00. They now have a “neutral” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Canaccord Genuity Group Inc. from $250.00 to $225.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Sanford C. Bernstein from $194.00 to $173.00. They now have an “underperform” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by TD Cowen from $250.00 to $240.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Macquarie Infrastructure Holdings, LLC from $200.00 to $190.00. They now have a “neutral” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Barclays PLC from $252.00 to $236.00. They now have an “overweight” rating on the stock.
• 5/28/2026 – Salesforce had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 5/28/2026 – Salesforce had its price target lowered by Wells Fargo & Company from $210.00 to $200.00. They now have an “equal weight” rating on the stock.
• 5/28/2026 – Salesforce had its price target raised by B. Riley Financial, Inc. from $205.00 to $240.00. They now have a “buy” rating on the stock.
• 5/28/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $250.00 price target on the stock.
• 5/28/2026 – Salesforce had its price target lowered by DA Davidson from $200.00 to $175.00. They now have a “neutral” rating on the stock.
• 5/28/2026 – Salesforce had its price target lowered by BMO Capital Markets from $225.00 to $215.00. They now have an “outperform” rating on the stock.
• 5/28/2026 – Salesforce had its “outperform” rating reaffirmed by Wedbush. They now have a $325.00 price target on the stock.
• 5/28/2026 – Salesforce had its “overweight” rating reaffirmed by Piper Sandler. They now have a $215.00 price target on the stock.
• 5/26/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 5/26/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $255.00 price target on the stock.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 annualized dividend and a dividend yield of 1.1%. Salesforce’s payout ratio is presently 20.37%.

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.