Oslo Pensjonsforsikring AS acquired a new position in Salesforce Inc. (NYSE:CRM – Free Report) during the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund acquired 5,001 shares of the CRM provider’s stock, valued at approximately $934,000.
Other large investors have also recently modified their holdings of the company. Commonwealth Retirement Investments LLC acquired a new stake in Salesforce in the fourth quarter valued at approximately $25,000. Key Capital Management INC purchased a new stake in shares of Salesforce during the 4th quarter valued at $26,000. Gilpin Wealth Management LLC purchased a new stake in shares of Salesforce during the 4th quarter valued at $26,000. Legacy Bridge LLC acquired a new stake in shares of Salesforce in the 4th quarter worth $27,000. Finally, Costello Asset Management INC boosted its position in shares of Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock worth $28,000 after purchasing an additional 119 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.
Salesforce Trading Down 2.0%
Shares of NYSE:CRM opened at $170.37 on Wednesday. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $274.00. The stock has a market cap of $139.53 billion, a price-to-earnings ratio of 19.72, a PEG ratio of 0.94 and a beta of 1.18. The business has a 50-day moving average price of $170.55 and a 200-day moving average price of $189.35.
Salesforce Dividend Announcement
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were paid a $0.44 dividend. The ex-dividend date was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.0%. Salesforce’s dividend payout ratio is presently 20.37%.
Analysts Set New Price Targets
CRM has been the topic of several recent analyst reports. The Goldman Sachs Group initiated coverage on Salesforce in a research report on Thursday, June 18th. They set a “neutral” rating on the stock. Scotiabank downgraded Salesforce from a “sector outperform” rating to a “sector perform” rating in a report on Thursday, June 18th. Roth Capital restated a “buy” rating and set a $325.00 price target on shares of Salesforce in a research note on Thursday, May 28th. Morgan Stanley restated an “equal weight” rating and set a $185.00 price objective (down from $287.00) on shares of Salesforce in a report on Tuesday. Finally, KeyCorp lowered shares of Salesforce from an “overweight” rating to a “sector weight” rating in a research report on Wednesday, July 8th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, seventeen have assigned a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $249.51.
Get Our Latest Stock Report on CRM
Salesforce News Summary
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Some analysts still see Salesforce as attractively valued versus peers, citing faster AI growth and stronger earnings revisions, which supports the case for further upside. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
- Positive Sentiment: Salesforce continues to draw investor attention, and some bullish commentary points to the stock being far below prior levels with meaningful upside if execution improves. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
- Positive Sentiment: Salesforce’s technology is still being adopted in mission-critical settings, including a broader U.S. Air Force rollout of Missionforce for fleet management. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
- Neutral Sentiment: Salesforce remains a widely watched stock, but this mainly reflects ongoing investor interest rather than a clear new fundamental catalyst. Salesforce, Inc. (CRM) is Attracting Investor Attention: Here is What You Should Know
- Neutral Sentiment: Coverage comparing Salesforce with Adyen and other stocks is mostly informational and does not appear to be a major driver on its own. CRM vs. ADYEY: Which Stock Should Value Investors Buy Now?
- Negative Sentiment: Morgan Stanley’s downgrade and sharply reduced price target are the clearest near-term negative catalysts, reinforcing concerns that upside may be more limited than previously expected. Salesforce slides on back of Morgan Stanley downgrade
- Negative Sentiment: A report about a company canceling a large Salesforce contract in favor of an AI-built CRM highlights competitive pressure from lower-cost, AI-native alternatives. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
- Negative Sentiment: Fireflies’ new AI Sales Suite adds another AI-driven competitor in sales intelligence and CRM-adjacent software, which could add to long-term competitive concerns for Salesforce. Fireflies launches AI Sales Suite, bringing enterprise sales intelligence to its 20 million users at a fraction of what legacy platforms charge
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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