Head-To-Head Contrast: Sprinklr (NYSE:CXM) & Amplitude (NASDAQ:AMPL)

Amplitude (NASDAQ:AMPL) and Sprinklr (NYSE:CXM) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, profitability, analyst recommendations, institutional ownership and valuation.

Valuation and Earnings

This table compares Amplitude and Sprinklr”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Amplitude	$343.21 million	2.97	-$88.54 million	($0.67)	-14.67
Sprinklr	$857.20 million	1.62	$22.91 million	$0.12	49.47

Sprinklr has higher revenue and earnings than Amplitude. Amplitude is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Amplitude has a beta of 1.44, suggesting that its share price is 44% more volatile than the S&P 500. Comparatively, Sprinklr has a beta of 0.6, suggesting that its share price is 40% less volatile than the S&P 500.

Insider & Institutional Ownership

73.2% of Amplitude shares are held by institutional investors. Comparatively, 40.2% of Sprinklr shares are held by institutional investors. 21.6% of Amplitude shares are held by insiders. Comparatively, 25.2% of Sprinklr shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Amplitude and Sprinklr’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Amplitude	-25.11%	-34.98%	-20.46%
Sprinklr	3.29%	8.13%	4.03%

Analyst Ratings

This is a breakdown of current recommendations and price targets for Amplitude and Sprinklr, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Amplitude	1	2	8	1	2.75
Sprinklr	2	4	2	0	2.00

Amplitude currently has a consensus price target of $12.00, suggesting a potential upside of 22.08%. Sprinklr has a consensus price target of $7.79, suggesting a potential upside of 31.16%. Given Sprinklr’s higher possible upside, analysts plainly believe Sprinklr is more favorable than Amplitude.

Summary

Sprinklr beats Amplitude on 9 of the 15 factors compared between the two stocks.

About Amplitude

Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time product data and reconstructed user visits; Amplitude Experiment, a solution that allows teams to test new capabilities and safely roll out new features; Amplitude CDP, an insight-driven solution that encompasses the data infrastructure, audience management, and data streaming capabilities; and Amplitude Session Replay used by product, marketing, and data teams to understand user behavior, diagnose product issues, and improve product outcomes. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.

About Sprinklr

Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverage a complete suite of capabilities to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) powered products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing and engagement across various channels; Sprinklr Insights, a suite of AI-powered products and solutions that unifies consumer, customer, competitive and industry data from a high volume of third-party, second-party and first-party sources; and Sprinklr Marketing, a suite of AI-powered products and solutions that unifies content production and content lifecycle management with paid campaign orchestration across various channels. The company also provides professional, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.