Kestra Advisory Services LLC Purchases 7,013 Shares of Shopify Inc. $SHOP

Kestra Advisory Services LLC lifted its position in Shopify Inc. (NASDAQ:SHOP) (TSE:SHOP) by 7.2% in the first quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 103,926 shares of the software maker’s stock after purchasing an additional 7,013 shares during the quarter. Kestra Advisory Services LLC’s holdings in Shopify were worth $12,328,000 at the end of the most recent quarter.

Several other institutional investors have also recently modified their holdings of SHOP. First Affirmative Financial Network boosted its stake in Shopify by 3.4% in the third quarter. First Affirmative Financial Network now owns 2,275 shares of the software maker’s stock worth $338,000 after buying an additional 75 shares in the last quarter. TBH Global Asset Management LLC raised its stake in shares of Shopify by 1.2% during the fourth quarter. TBH Global Asset Management LLC now owns 6,438 shares of the software maker’s stock worth $1,036,000 after acquiring an additional 75 shares in the last quarter. Smartleaf Asset Management LLC raised its stake in shares of Shopify by 13.9% during the second quarter. Smartleaf Asset Management LLC now owns 631 shares of the software maker’s stock worth $72,000 after acquiring an additional 77 shares in the last quarter. Dynamic Advisor Solutions LLC lifted its holdings in shares of Shopify by 2.6% in the 4th quarter. Dynamic Advisor Solutions LLC now owns 3,164 shares of the software maker’s stock worth $509,000 after acquiring an additional 80 shares during the last quarter. Finally, Pacific Sage Partners LLC lifted its holdings in shares of Shopify by 3.9% in the 4th quarter. Pacific Sage Partners LLC now owns 2,133 shares of the software maker’s stock worth $343,000 after acquiring an additional 80 shares during the last quarter. 69.27% of the stock is currently owned by institutional investors.

Shopify News Summary

Here are the key news stories impacting Shopify this week:

• Positive Sentiment: Bank of America said Shopify is a major AI winner, reinforcing the view that the company could benefit as merchants adopt AI tools to improve sales, marketing, and checkout performance. Bank of America argues Shopify is a major AI winner
• Positive Sentiment: Zacks upgraded Shopify from hold to strong-buy, and other research notes highlighted earnings growth and price strength, adding to bullish sentiment around the stock. Earnings Growth & Price Strength Make Shopify (SHOP) a Stock to Watch
• Neutral Sentiment: Shopify is also showing up on trending-stock lists and analyst-call roundups, suggesting elevated investor attention, but these items are more about visibility than a direct business catalyst. Shopify Inc. (SHOP) Is a Trending Stock
• Neutral Sentiment: Investors are also watching for Shopify’s Q2 2026 results on August 5, which could become a bigger driver once earnings are closer. This Week In E-Commerce – Shopify’s Q2 2026 Financial Results Announcement Insights
• Negative Sentiment: Shopify remains a richly valued stock, with several recent articles questioning whether the current price is hard to justify, which may limit upside and keep volatility high. Shopify: Great Company, Impossible Valuation
• Negative Sentiment: There was also recent weakness in the broader tech market, and Shopify had already declined in a prior session, showing that macro pressure and high valuation can still weigh on the shares. HubSpot, Q2 Holdings, and Shopify Shares Plummet, What You Need To Know

Shopify Price Performance

Shares of SHOP stock opened at $122.54 on Monday. The stock has a fifty day moving average of $111.12 and a 200 day moving average of $124.93. Shopify Inc. has a 52 week low of $94.00 and a 52 week high of $182.19. The firm has a market capitalization of $159.02 billion, a price-to-earnings ratio of 121.33, a PEG ratio of 2.66 and a beta of 2.58.

Analysts Set New Price Targets

Several equities analysts recently commented on the stock. Canaccord Genuity Group reduced their target price on shares of Shopify from $165.00 to $145.00 and set a “buy” rating on the stock in a report on Wednesday, May 6th. Morgan Stanley lowered shares of Shopify from an “overweight” rating to a “buy” rating in a research report on Monday. DA Davidson reduced their price objective on Shopify from $195.00 to $140.00 and set a “buy” rating on the stock in a research note on Wednesday, May 6th. UBS Group reiterated a “neutral” rating on shares of Shopify in a report on Thursday, May 28th. Finally, Jefferies Financial Group raised Shopify from a “hold” rating to a “buy” rating and set a $160.00 target price for the company in a research note on Sunday. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating and ten have issued a Hold rating to the company’s stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $157.58.

Shopify Profile

Shopify is a Canadian commerce technology company that provides a cloud-based platform for businesses to create, manage and scale online and physical retail stores. Its core offering is a software-as-a-service e-commerce platform that enables merchants to build customizable storefronts, manage product catalogs, process orders, and handle inventory. Shopify also supports omnichannel selling through integrated point-of-sale (POS) systems for in-person transactions.

Beyond storefront software, Shopify offers a range of merchant services and tools designed to simplify commerce operations.