Roku, Inc. (NASDAQ:ROKU) Receives $153.71 Average PT from Brokerages

Roku, Inc. (NASDAQ:ROKU) has been assigned a consensus recommendation of “Hold” from the twenty-seven brokerages that are currently covering the company, MarketBeat.com reports. Sixteen equities research analysts have rated the stock with a hold rating and eleven have given a buy rating to the company. The average twelve-month price objective among brokerages that have issued ratings on the stock in the last year is $153.7083.

ROKU has been the subject of a number of research analyst reports. William Blair downgraded Roku from an “outperform” rating to a “market perform” rating in a research report on Monday, June 15th. Wedbush cut shares of Roku from an “outperform” rating to a “neutral” rating and set a $155.00 price objective on the stock. in a research report on Tuesday, June 16th. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Roku in a research note on Friday, May 15th. Rosenblatt Securities lifted their target price on shares of Roku from $150.00 to $160.00 and gave the company a “buy” rating in a research report on Tuesday, June 16th. Finally, Citigroup reissued an “outperform” rating on shares of Roku in a research note on Monday, June 15th.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku’s World Cup-related marketing and product visibility are getting attention, including its new Soccer Zone and coverage showing Roku TVs and accessories being used to watch FIFA World Cup 2026. That could support engagement and reinforce Roku’s brand with streaming viewers. Roku’s new Soccer Zone a hit for FIFA World Cup
• Positive Sentiment: Roku expanded its free live TV lineup with six new channels, which may improve platform stickiness and ad inventory over time by giving users more reasons to stay within the Roku ecosystem. Roku just made its free live TV lineup even bigger with 6 new channels
• Positive Sentiment: Roku is also benefiting from continued interest around its premium performance and recent earnings beat, with the company previously reporting stronger-than-expected EPS and revenue growth. That backdrop helps explain investor confidence despite near-term noise. Roku insider trading and price performance article
• Neutral Sentiment: Several articles were mainly consumer-product or comparison pieces, such as projector deals, Roku feature roundups, and Apple TV 4K vs. Roku coverage. These are useful for visibility but are unlikely to materially affect the stock on their own. Apple TV 4K vs. Roku: What’s the Best Streaming Platform?
• Negative Sentiment: Roku disclosed an insider sale by Charles Collier of 20,538 shares under a pre-arranged trading plan. While the sale was planned, insider selling can still weigh on sentiment when shares are near recent highs. Roku insider sells 20,538 shares
• Negative Sentiment: The stock also faced a broader-day pullback versus the overall market, suggesting some traders may be taking profits after a strong run. Roku suffers a larger drop than the general market

Insider Activity

In other news, CAO Matthew C. Banks sold 554 shares of Roku stock in a transaction on Wednesday, July 1st. The shares were sold at an average price of $138.88, for a total transaction of $76,939.52. Following the completion of the sale, the chief accounting officer directly owned 7,171 shares of the company’s stock, valued at approximately $995,908.48. The trade was a 7.17% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Mustafa Ozgen sold 10,194 shares of the company’s stock in a transaction on Friday, June 12th. The stock was sold at an average price of $144.00, for a total transaction of $1,467,936.00. Following the completion of the transaction, the insider owned 19,185 shares of the company’s stock, valued at $2,762,640. This trade represents a 34.70% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 477,737 shares of company stock worth $58,132,511. Corporate insiders own 13.45% of the company’s stock.

Hedge Funds Weigh In On Roku

A number of hedge funds and other institutional investors have recently modified their holdings of the company. AQR Capital Management LLC lifted its position in Roku by 10.6% in the 4th quarter. AQR Capital Management LLC now owns 2,860,149 shares of the company’s stock worth $310,298,000 after buying an additional 274,024 shares during the last quarter. Geode Capital Management LLC raised its stake in shares of Roku by 7.3% during the fourth quarter. Geode Capital Management LLC now owns 2,464,130 shares of the company’s stock worth $267,389,000 after acquiring an additional 168,214 shares in the last quarter. Arrowstreet Capital Limited Partnership raised its stake in shares of Roku by 229.5% during the first quarter. Arrowstreet Capital Limited Partnership now owns 2,038,347 shares of the company’s stock worth $192,868,000 after acquiring an additional 1,419,772 shares in the last quarter. Holocene Advisors LP lifted its holdings in shares of Roku by 352.3% in the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after acquiring an additional 1,285,585 shares during the last quarter. Finally, Renaissance Technologies LLC lifted its holdings in shares of Roku by 22.8% in the 1st quarter. Renaissance Technologies LLC now owns 1,565,100 shares of the company’s stock worth $148,090,000 after acquiring an additional 290,200 shares during the last quarter. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Roku Stock Performance

Shares of ROKU stock opened at $140.26 on Friday. Roku has a 52-week low of $78.53 and a 52-week high of $148.88. The company has a market capitalization of $20.68 billion, a PE ratio of 105.46 and a beta of 2.01. The business’s fifty day moving average is $130.35 and its 200 day moving average is $111.20.

Roku (NASDAQ:ROKU) last posted its earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, topping the consensus estimate of $0.34 by $0.23. The business had revenue of $1.25 billion during the quarter, compared to analysts’ expectations of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.The firm’s revenue was up 22.4% on a year-over-year basis. During the same period in the previous year, the business earned ($0.19) earnings per share. On average, sell-side analysts forecast that Roku will post 2.41 EPS for the current fiscal year.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.