Insider Buying: Baozun (NASDAQ:BZUN) CEO Buys 10,000 Shares

Posted by Mitch Edgeman on Jun 22nd, 2026

Baozun Inc. (NASDAQ:BZUN – Get Free Report) CEO Wenbin Qiu bought 10,000 shares of the company’s stock in a transaction that occurred on Wednesday, June 17th. The shares were acquired at an average cost of $2.83 per share, with a total value of $28,300.00. Following the transaction, the chief executive officer owned 1,603,872 shares in the company, valued at approximately $4,538,957.76. This represents a 0.63% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.

Wenbin Qiu also recently made the following trade(s):

On Monday, June 15th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were acquired at an average cost of $2.79 per share, for a total transaction of $27,900.00.
On Friday, June 12th, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was acquired at an average cost of $2.72 per share, with a total value of $27,200.00.
On Wednesday, June 10th, Wenbin Qiu bought 10,000 shares of Baozun stock. The stock was acquired at an average cost of $2.64 per share, for a total transaction of $26,400.00.
On Monday, June 8th, Wenbin Qiu bought 10,000 shares of Baozun stock. The shares were acquired at an average price of $2.77 per share, for a total transaction of $27,700.00.
On Friday, June 5th, Wenbin Qiu bought 10,000 shares of Baozun stock. The shares were acquired at an average price of $2.65 per share, for a total transaction of $26,500.00.
On Wednesday, June 3rd, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were acquired at an average cost of $2.63 per share, with a total value of $26,300.00.
On Monday, June 1st, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was bought at an average price of $2.73 per share, with a total value of $27,300.00.
On Thursday, May 28th, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was bought at an average cost of $2.56 per share, for a total transaction of $25,600.00.
On Tuesday, May 26th, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was bought at an average cost of $2.55 per share, for a total transaction of $25,500.00.
On Friday, April 17th, Wenbin Qiu acquired 16,000 shares of Baozun stock. The shares were bought at an average price of $3.14 per share, for a total transaction of $50,240.00.

Baozun Price Performance

Shares of NASDAQ BZUN opened at $2.79 on Monday. Baozun Inc. has a 1-year low of $2.07 and a 1-year high of $4.88. The business has a 50-day moving average of $2.70 and a 200-day moving average of $2.66. The company has a market capitalization of $162.42 million, a price-to-earnings ratio of -6.21 and a beta of 0.51.

Baozun (NASDAQ:BZUN – Get Free Report) last posted its earnings results on Friday, May 15th. The technology company reported $0.00 earnings per share (EPS) for the quarter. The business had revenue of $345.35 million during the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.

Analyst Upgrades and Downgrades

BZUN has been the topic of a number of recent research reports. Wall Street Zen raised shares of Baozun from a “hold” rating to a “buy” rating in a research report on Saturday, May 23rd. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a research note on Monday, April 20th. One investment analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, Baozun presently has a consensus rating of “Reduce”.

View Our Latest Research Report on Baozun

Institutional Investors Weigh In On Baozun

Several hedge funds and other institutional investors have recently bought and sold shares of BZUN. Russell Investments Group Ltd. acquired a new position in shares of Baozun in the 3rd quarter valued at approximately $64,000. Jane Street Group LLC purchased a new position in shares of Baozun during the 2nd quarter valued at approximately $40,000. Quadrature Capital Ltd acquired a new stake in shares of Baozun during the fourth quarter worth approximately $51,000. Mackenzie Financial Corp acquired a new stake in shares of Baozun during the third quarter worth approximately $102,000. Finally, BNP Paribas Financial Markets increased its stake in shares of Baozun by 51.8% in the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock worth $78,000 after buying an additional 10,594 shares during the last quarter. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Baozun Company Profile

(Get Free Report)

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.