Head-To-Head Contrast: J-Long Group (NASDAQ:JL) vs. Under Armour (NYSE:UAA)

J-Long Group (NASDAQ:JL) and Under Armour (NYSE:UAA) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, dividends and valuation.

Institutional and Insider Ownership

34.6% of Under Armour shares are held by institutional investors. 15.6% of Under Armour shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares J-Long Group and Under Armour’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Under Armour	-9.98%	3.01%	1.05%

Volatility & Risk

J-Long Group has a beta of -1.62, meaning that its stock price is 262% less volatile than the S&P 500. Comparatively, Under Armour has a beta of 1.69, meaning that its stock price is 69% more volatile than the S&P 500.

Earnings & Valuation

This table compares J-Long Group and Under Armour”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	0.60	$2.59 million	N/A	N/A
Under Armour	$4.97 billion	0.49	-$495.64 million	($1.16)	-4.88

J-Long Group has higher earnings, but lower revenue than Under Armour.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for J-Long Group and Under Armour, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Under Armour	4	14	1	1	1.95

Under Armour has a consensus price target of $5.91, suggesting a potential upside of 4.34%. Given Under Armour’s stronger consensus rating and higher possible upside, analysts plainly believe Under Armour is more favorable than J-Long Group.

Summary

Under Armour beats J-Long Group on 10 of the 13 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Under Armour

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.