56,240 Shares in Salesforce Inc. $CRM Purchased by Platform Wealth Management LLC

Platform Wealth Management LLC bought a new position in Salesforce Inc. (NYSE:CRM) during the 4th quarter, Holdings Channel reports. The fund bought 56,240 shares of the CRM provider’s stock, valued at approximately $14,899,000. Salesforce accounts for about 4.0% of Platform Wealth Management LLC’s holdings, making the stock its 7th largest position.

Several other large investors also recently modified their holdings of CRM. Board of the Pension Protection Fund bought a new stake in shares of Salesforce in the fourth quarter worth about $26,000. Key Capital Management INC bought a new stake in shares of Salesforce in the fourth quarter worth about $26,000. Legacy Bridge LLC bought a new stake in shares of Salesforce in the fourth quarter worth about $27,000. Texas Capital Bancshares Inc TX bought a new stake in shares of Salesforce in the third quarter worth about $28,000. Finally, Dogwood Wealth Management LLC grew its stake in shares of Salesforce by 285.7% in the fourth quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock worth $29,000 after purchasing an additional 80 shares during the last quarter. 80.43% of the stock is owned by institutional investors.

Insider Activity at Salesforce

In other news, Director David Blair Kirk acquired 2,570 shares of the firm’s stock in a transaction that occurred on Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the acquisition, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which can be accessed through this link. Also, Director Laura Alber acquired 2,571 shares of the firm’s stock in a transaction that occurred on Thursday, March 19th. The stock was purchased at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director owned 9,530 shares in the company, valued at $1,854,347.40. The trade was a 36.94% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 3.50% of the stock is currently owned by company insiders.

Wall Street Analysts Forecast Growth

CRM has been the topic of several recent analyst reports. Oppenheimer cut their target price on Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. Citigroup reissued a “market outperform” rating on shares of Salesforce in a research note on Thursday, May 28th. The Goldman Sachs Group reissued a “buy” rating and issued a $281.00 target price on shares of Salesforce in a research note on Thursday, February 26th. Canaccord Genuity Group cut their target price on Salesforce from $250.00 to $225.00 and set a “buy” rating on the stock in a research note on Thursday, May 28th. Finally, Roth Mkm reaffirmed a “buy” rating and set a $325.00 price objective on shares of Salesforce in a research report on Thursday, May 28th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, nine have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $257.97.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s Agentforce annual recurring revenue reportedly topped $1 billion and reached about $1.2 billion in Q1, up 205% year over year, reinforcing the view that the company’s AI automation push is gaining real traction and could drive future growth. Salesforce’s Agentforce ARR Tops $1B: Can It Fuel More Growth for CRM?
• Positive Sentiment: Analyst and market commentary remains constructive, with reports noting a potential catch-up rally, bullish technical reversal signals, and endorsements from firms such as TD Cowen and KeyBanc despite some target-price trimming. Salesforce: Catch-Up Rally Will Continue; Bookings Rebound Expected In H2
• Positive Sentiment: Salesforce is also being highlighted as a value and cash-flow name, which can support investor demand if the market continues rotating toward profitable software names. Here’s Why Salesforce (CRM) is a Strong Value Stock
• Neutral Sentiment: Salesforce updated investors at the Bank of America Global Technology Conference, but the transcript itself did not include a clear new catalyst in the items provided. Salesforce, Inc. (CRM) Presents at Bank of America 2026 Global Technology Conference Transcript
• Negative Sentiment: Some coverage remains cautious, including commentary that the recent rebound may be running into technical resistance and that more downside could follow if momentum fades. Is This The Top For Salesforce?
• Negative Sentiment: DA Davidson reportedly cut its price target following Q1 results, reflecting lingering skepticism from some analysts even after the earnings beat. DA Davidson Cuts PT on Salesforce, Inc. (CRM) Following Q1 Results

Salesforce Price Performance

CRM stock opened at $190.96 on Thursday. The firm has a 50 day moving average price of $181.09 and a 200-day moving average price of $209.45. Salesforce Inc. has a 52-week low of $163.52 and a 52-week high of $276.80. The firm has a market capitalization of $156.39 billion, a price-to-earnings ratio of 22.10, a PEG ratio of 1.31 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. During the same period last year, the business earned $2.58 earnings per share. The business’s revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities research analysts forecast that Salesforce Inc. will post 9.83 EPS for the current fiscal year.

Salesforce declared that its Board of Directors has authorized a share repurchase program on Monday, March 16th that permits the company to repurchase $25.00 billion in shares. This repurchase authorization permits the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are often an indication that the company’s leadership believes its shares are undervalued.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is presently 20.37%.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.