Analysts Set Zebra Technologies Corporation (NASDAQ:ZBRA) Target Price at $319.00

Zebra Technologies Corporation (NASDAQ:ZBRA) has earned an average recommendation of “Moderate Buy” from the thirteen analysts that are presently covering the firm, MarketBeat reports. Five investment analysts have rated the stock with a hold recommendation and eight have given a buy recommendation to the company. The average 1 year price target among brokerages that have updated their coverage on the stock in the last year is $319.00.

Several brokerages have recently weighed in on ZBRA. Morgan Stanley set a $323.00 price target on Zebra Technologies in a research note on Thursday, February 12th. Needham & Company LLC reaffirmed a “buy” rating and issued a $345.00 price objective on shares of Zebra Technologies in a research note on Wednesday, May 13th. Robert W. Baird upped their target price on Zebra Technologies from $300.00 to $310.00 and gave the company an “outperform” rating in a report on Wednesday, May 13th. Barclays increased their target price on shares of Zebra Technologies from $330.00 to $345.00 and gave the company an “overweight” rating in a research report on Wednesday, May 13th. Finally, Weiss Ratings restated a “hold (c-)” rating on shares of Zebra Technologies in a report on Wednesday, May 20th.

Insider Buying and Selling

In related news, Director Janice M. Roberts sold 3,000 shares of Zebra Technologies stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total transaction of $748,620.00. Following the completion of the transaction, the director owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This trade represents a 32.67% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total transaction of $34,177.95. Following the completion of the transaction, the insider owned 23,687 shares in the company, valued at approximately $5,583,262.77. The trade was a 0.61% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 3,654 shares of company stock valued at $911,841 over the last quarter. Insiders own 0.91% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

Several institutional investors and hedge funds have recently made changes to their positions in the business. Brown Advisory Inc. lifted its stake in shares of Zebra Technologies by 2.1% during the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after acquiring an additional 36 shares during the last quarter. Empowered Funds LLC lifted its stake in shares of Zebra Technologies by 1.7% during the 4th quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock worth $579,000 after acquiring an additional 40 shares during the last quarter. New York Life Investment Management LLC lifted its stake in shares of Zebra Technologies by 0.6% during the 4th quarter. New York Life Investment Management LLC now owns 6,972 shares of the industrial products company’s stock worth $1,693,000 after acquiring an additional 42 shares during the last quarter. Gulf International Bank UK Ltd lifted its stake in shares of Zebra Technologies by 1.5% during the 4th quarter. Gulf International Bank UK Ltd now owns 2,789 shares of the industrial products company’s stock worth $677,000 after acquiring an additional 42 shares during the last quarter. Finally, Profund Advisors LLC lifted its stake in shares of Zebra Technologies by 5.4% during the 3rd quarter. Profund Advisors LLC now owns 893 shares of the industrial products company’s stock worth $265,000 after acquiring an additional 46 shares during the last quarter. Institutional investors own 91.03% of the company’s stock.

Zebra Technologies Price Performance

ZBRA stock opened at $247.90 on Friday. The company has a market capitalization of $11.81 billion, a P/E ratio of 29.98 and a beta of 1.62. The company has a fifty day moving average price of $226.83 and a 200-day moving average price of $238.89. The company has a debt-to-equity ratio of 0.69, a quick ratio of 0.57 and a current ratio of 0.96. Zebra Technologies has a 52-week low of $199.05 and a 52-week high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last posted its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. The business had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.Zebra Technologies’s quarterly revenue was up 14.3% on a year-over-year basis. During the same period in the prior year, the business posted $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, equities analysts expect that Zebra Technologies will post 15.21 EPS for the current year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.