Axxcess Wealth Management LLC Acquires 30,906 Shares of Salesforce Inc. $CRM

Axxcess Wealth Management LLC boosted its holdings in Salesforce Inc. (NYSE:CRM) by 300.0% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 41,209 shares of the CRM provider’s stock after acquiring an additional 30,906 shares during the quarter. Axxcess Wealth Management LLC’s holdings in Salesforce were worth $10,916,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Board of the Pension Protection Fund bought a new position in Salesforce in the 4th quarter valued at approximately $26,000. Key Capital Management INC bought a new position in Salesforce in the 4th quarter valued at approximately $26,000. Legacy Bridge LLC purchased a new stake in Salesforce during the 4th quarter valued at $27,000. Texas Capital Bancshares Inc TX purchased a new stake in Salesforce during the 3rd quarter valued at $28,000. Finally, Dogwood Wealth Management LLC raised its stake in Salesforce by 285.7% during the 4th quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock valued at $29,000 after buying an additional 80 shares during the last quarter. 80.43% of the stock is owned by institutional investors.

Salesforce Trading Up 2.3%

NYSE CRM opened at $180.32 on Friday. The company has a market capitalization of $147.54 billion, a PE ratio of 23.09, a P/E/G ratio of 1.23 and a beta of 1.14. The company has a fifty day moving average of $182.26 and a 200 day moving average of $212.98. Salesforce Inc. has a 1 year low of $163.52 and a 1 year high of $280.74. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion during the quarter, compared to analysts’ expectations of $11.18 billion. During the same quarter in the previous year, the company earned $2.78 earnings per share. The firm’s revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Research analysts forecast that Salesforce Inc. will post 9.71 earnings per share for the current year.

Salesforce Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th were issued a $0.44 dividend. The ex-dividend date of this dividend was Thursday, April 9th. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. Salesforce’s dividend payout ratio is presently 22.54%.

Salesforce declared that its board has authorized a stock repurchase plan on Monday, March 16th that permits the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase plans are often a sign that the company’s board of directors believes its stock is undervalued.

Analyst Ratings Changes

A number of brokerages have weighed in on CRM. Wells Fargo & Company decreased their target price on shares of Salesforce from $235.00 to $210.00 and set an “equal weight” rating for the company in a research note on Thursday, February 26th. TD Cowen reissued a “buy” rating on shares of Salesforce in a report on Friday. Jefferies Financial Group lowered their price target on shares of Salesforce from $375.00 to $250.00 and set a “buy” rating for the company in a report on Monday, February 23rd. Wall Street Zen downgraded shares of Salesforce from a “buy” rating to a “hold” rating in a research note on Saturday, April 18th. Finally, UBS Group decreased their price objective on shares of Salesforce from $200.00 to $185.00 and set a “neutral” rating for the company in a research note on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, ten have given a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $274.12.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced an expanded collaboration with Cint to deliver next-generation AI-powered support through Slack, reinforcing the company’s push into agentic enterprise workflows and AI-driven automation. Cint and Salesforce to Deliver the Next Generation of AI-Powered Support
• Positive Sentiment: Several analyst- and media-driven pieces highlighted Salesforce as an attractive AI and software value play, with commentary pointing to strong upside potential and expectations that Q1 results may benefit from continued digital transformation and generative AI adoption. Salesforce Likely to Beat Q1 Earnings Estimates: Time to Buy the Stock?
• Positive Sentiment: Wall Street price-target articles continue to suggest meaningful upside for CRM, with analysts’ average target implying a large gain from current levels and some firms still keeping bullish ratings. Does Salesforce (CRM) Have the Potential to Rally 53.21% as Wall Street Analysts Expect?
• Neutral Sentiment: Salesforce granted 64,296 RSUs to 27 employees tied to the Cimulate acquisition; this is routine retention-related equity compensation and is not likely to materially move the stock on its own. Salesforce Grants Equity Awards to Cimulate Under Its Inducement Equity Incentive Plan
• Neutral Sentiment: Investors are also focused on Salesforce’s upcoming earnings release and expected post-earnings volatility, which adds uncertainty but no clear directional catalyst yet. Here’s How Much Traders Expect Salesforce Stock Could Move After Earnings
• Negative Sentiment: UBS flagged a mixed enterprise software spending backdrop and said it sees limited signs of near-term acceleration in bookings, which may be weighing on sentiment into earnings. Salesforce faces tough enterprise software backdrop heading into earnings, says UBS
• Negative Sentiment: Bank of America reiterated an Underperform rating with a $160 target, signaling that some analysts remain cautious on the stock despite Salesforce’s strong market position. BofA Maintains Underperform Rating on Salesforce (CRM)

Insiders Place Their Bets

In other news, Director Laura Alber acquired 2,571 shares of the business’s stock in a transaction on Thursday, March 19th. The stock was bought at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the acquisition, the director owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the business’s stock in a transaction dated Wednesday, March 18th. The shares were bought at an average cost of $194.62 per share, with a total value of $500,173.40. Following the purchase, the director directly owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This represents a 23.11% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is currently owned by insiders.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.