Vital Farms (NASDAQ:VITL) Insider Acquires $49,635.90 in Stock

Vital Farms, Inc. (NASDAQ:VITL) insider Stephanie Coon bought 5,895 shares of the company’s stock in a transaction dated Friday, May 15th. The stock was bought at an average cost of $8.42 per share, with a total value of $49,635.90. Following the transaction, the insider directly owned 62,314 shares in the company, valued at approximately $524,683.88. The trade was a 10.45% increase in their position. The acquisition was disclosed in a document filed with the SEC, which can be accessed through the SEC website.

Vital Farms Price Performance

Shares of NASDAQ:VITL opened at $9.24 on Friday. The company has a quick ratio of 1.00, a current ratio of 1.77 and a debt-to-equity ratio of 0.01. Vital Farms, Inc. has a fifty-two week low of $7.95 and a fifty-two week high of $53.13. The firm has a 50-day simple moving average of $12.56 and a 200 day simple moving average of $23.53. The company has a market cap of $395.93 million, a PE ratio of 8.88 and a beta of 1.20.

Vital Farms (NASDAQ:VITL) last posted its quarterly earnings data on Thursday, May 7th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.09 by ($0.12). The company had revenue of $187.16 million during the quarter, compared to the consensus estimate of $182.40 million. Vital Farms had a net margin of 6.10% and a return on equity of 14.47%. The company’s revenue was up 15.4% on a year-over-year basis. During the same quarter last year, the business earned $0.37 earnings per share. On average, sell-side analysts anticipate that Vital Farms, Inc. will post -0.45 EPS for the current year.

Institutional Investors Weigh In On Vital Farms

Large investors have recently made changes to their positions in the company. Van Berkom & Associates Inc. acquired a new stake in shares of Vital Farms during the fourth quarter valued at approximately $3,442,000. Divisadero Street Capital Management LP raised its holdings in shares of Vital Farms by 131.7% during the third quarter. Divisadero Street Capital Management LP now owns 993,338 shares of the company’s stock valued at $40,876,000 after acquiring an additional 564,711 shares during the period. Principal Financial Group Inc. raised its holdings in shares of Vital Farms by 23.1% during the third quarter. Principal Financial Group Inc. now owns 1,377,681 shares of the company’s stock valued at $56,692,000 after acquiring an additional 258,092 shares during the period. Hussman Strategic Advisors Inc. acquired a new stake in shares of Vital Farms during the third quarter valued at approximately $1,728,000. Finally, Citigroup Inc. raised its holdings in shares of Vital Farms by 554.1% during the third quarter. Citigroup Inc. now owns 95,258 shares of the company’s stock valued at $3,920,000 after acquiring an additional 80,694 shares during the period. Institutional investors and hedge funds own 98.59% of the company’s stock.

Key Vital Farms News

Here are the key news stories impacting Vital Farms this week:

• Positive Sentiment: Director Glenda Flanagan, director Kofi Owusu Amoo-Gottfried, and other insiders bought shares around the $8.33-$8.92 range, which can signal confidence that Vital Farms is undervalued. Article: Vital Farms insider buying
• Neutral Sentiment: Analysts remain cautious overall, with the stock carrying a consensus “Hold” rating and several recent target cuts, suggesting Wall Street sees limited near-term upside despite the company’s strong revenue growth. Article: Vital Farms rides the pasture-raised egg trend
• Negative Sentiment: Multiple law firms are promoting a class-action lawsuit against Vital Farms tied to alleged disclosure issues during the May 8, 2025 to Feb. 26, 2026 period, and the approaching May 26 lead-plaintiff deadline is keeping legal risk in focus. Article: Investor alert on Vital Farms class action

Analysts Set New Price Targets

A number of analysts recently commented on VITL shares. Zacks Research downgraded shares of Vital Farms from a “hold” rating to a “strong sell” rating in a report on Monday, March 2nd. William Blair reiterated a “market perform” rating on shares of Vital Farms in a report on Friday, May 8th. Morgan Stanley set a $10.00 target price on shares of Vital Farms in a report on Friday, May 8th. Mizuho set a $20.00 target price on shares of Vital Farms in a report on Monday, May 4th. Finally, TD Cowen downgraded shares of Vital Farms from a “buy” rating to a “hold” rating and dropped their target price for the stock from $25.00 to $16.00 in a report on Wednesday, April 8th. Five equities research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat, Vital Farms has a consensus rating of “Hold” and an average price target of $27.33.

Vital Farms Company Profile

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.