Harley-Davidson (NYSE:HOG) CFO Jonathan Root Sells 1,554 Shares of Stock

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of the firm’s stock in a transaction on Tuesday, May 19th. The shares were sold at an average price of $24.21, for a total value of $37,622.34. Following the completion of the sale, the chief financial officer owned 32,508 shares of the company’s stock, valued at approximately $787,018.68. This trade represents a 4.56% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Down 2.5%

Shares of NYSE HOG opened at $23.26 on Friday. Harley-Davidson, Inc. has a 12-month low of $17.09 and a 12-month high of $31.25. The firm’s 50-day simple moving average is $21.86 and its 200 day simple moving average is $21.62. The company has a quick ratio of 1.66, a current ratio of 1.91 and a debt-to-equity ratio of 0.37. The company has a market cap of $2.45 billion, a price-to-earnings ratio of 13.21, a price-to-earnings-growth ratio of 8.47 and a beta of 1.27.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 earnings per share for the quarter, missing the consensus estimate of $0.34 by ($0.12). Harley-Davidson had a net margin of 5.68% and a return on equity of 7.03%. The company had revenue of $1.17 billion during the quarter, compared to analyst estimates of $1.01 billion. During the same quarter in the previous year, the business posted $1.07 EPS. The company’s revenue was down 11.7% compared to the same quarter last year. On average, research analysts expect that Harley-Davidson, Inc. will post 0.66 earnings per share for the current fiscal year.

Harley-Davidson Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, June 25th. Investors of record on Monday, June 8th will be issued a $0.1875 dividend. The ex-dividend date of this dividend is Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 3.2%. Harley-Davidson’s dividend payout ratio (DPR) is currently 42.61%.

Wall Street Analyst Weigh In

HOG has been the subject of several research reports. BMO Capital Markets reissued an “outperform” rating and issued a $24.00 target price on shares of Harley-Davidson in a research note on Wednesday, February 11th. UBS Group upped their price target on Harley-Davidson from $19.00 to $26.00 and gave the company a “neutral” rating in a research note on Monday, May 11th. Robert W. Baird set a $28.00 price target on Harley-Davidson in a report on Wednesday, May 6th. Argus upgraded Harley-Davidson to a “strong-buy” rating in a research report on Tuesday, February 17th. Finally, Citigroup boosted their price objective on Harley-Davidson from $23.00 to $26.00 and gave the stock a “neutral” rating in a report on Thursday, May 7th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the company has a consensus rating of “Hold” and an average target price of $24.22.

Institutional Investors Weigh In On Harley-Davidson

Several large investors have recently modified their holdings of HOG. Vanguard Group Inc. increased its stake in Harley-Davidson by 7.3% during the 3rd quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock worth $361,544,000 after purchasing an additional 886,998 shares in the last quarter. WINTON GROUP Ltd raised its holdings in Harley-Davidson by 449.9% during the 3rd quarter. WINTON GROUP Ltd now owns 295,687 shares of the company’s stock worth $8,250,000 after buying an additional 241,918 shares during the period. Mitsubishi UFJ Trust & Banking Corp raised its holdings in Harley-Davidson by 615.5% during the 3rd quarter. Mitsubishi UFJ Trust & Banking Corp now owns 61,465 shares of the company’s stock worth $1,715,000 after buying an additional 52,875 shares during the period. Algert Global LLC bought a new position in Harley-Davidson in the third quarter valued at approximately $17,246,000. Finally, SG Americas Securities LLC boosted its holdings in shares of Harley-Davidson by 1,277.0% in the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock valued at $22,418,000 after buying an additional 1,014,660 shares during the period. 85.10% of the stock is currently owned by institutional investors.

Harley-Davidson News Roundup

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson declared a quarterly cash dividend of $0.1875 per share, implying a 3.2% yield and reinforcing its income appeal for shareholders. Article Title
• Positive Sentiment: Zacks Research modestly raised estimates for Q2 2027, Q3 2027, and Q4 2026, suggesting some improvement in those periods versus earlier expectations. Article Title
• Neutral Sentiment: The company’s CFO sold a relatively small block of shares through a pre-arranged trading plan, which is not necessarily a bearish signal but may draw some investor attention. Article Title
• Neutral Sentiment: Additional coverage focused on valuation, dividend questions, and Harley-Davidson’s retail strategy, but these were more commentary pieces than major fresh catalysts. Article Title
• Negative Sentiment: Zacks Research cut FY2026, Q2 2026, Q3 2026, Q1 2027, FY2027, Q1 2028, and FY2028 EPS estimates, with some reductions being quite large, highlighting weaker expected earnings momentum. Article Title

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.