Bilibili (NASDAQ:BILI) Announces Quarterly Earnings Results

Bilibili (NASDAQ:BILI) issued its quarterly earnings data on Tuesday. The company reported $0.19 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.17 by $0.02, FiscalAI reports. The company had revenue of $1.08 billion during the quarter, compared to analysts’ expectations of $1.09 billion. Bilibili had a return on equity of 11.03% and a net margin of 4.58%.The business’s revenue was up 6.7% on a year-over-year basis. During the same quarter in the previous year, the company posted $0.85 earnings per share.

Here are the key takeaways from Bilibili’s conference call:

• Bilibili posted solid Q1 growth, with total revenue up 7% year over year to RMB 7.5 billion, gross margin expanding to 37.1%, and adjusted net profit rising 62% to RMB 585 million. Management highlighted this as the 15th consecutive quarter of margin expansion.
• User engagement remained very strong, as DAUs increased 8% to 115 million, MAUs reached 376 million, and average daily time spent hit a record 119 minutes, up 11 minutes year over year. Management said the platform’s high-quality content and community remain the core growth engine.
• Advertising was a standout business, with revenue up 30% year over year to RMB 2.6 billion, supported by stronger performance across brand, performance, and creator ads. The company said AI-driven targeting and automated ad tools improved efficiency, while non-mobile ad scenarios like PC, OTT, search, and mini-programs also accelerated.
• Gaming revenue declined 12% year over year to RMB 1.5 billion, mainly due to a tough comparison against last year’s strong Sanmo launch. Management pointed to a pipeline of new titles, including Three Kingdoms N-card, Sanwang, and Lumi Master, as future growth drivers.
• AI is becoming a key strategic investment across video understanding, recommendation, and creation, with management saying it is already boosting engagement and monetization. For 2026, Bilibili expects about RMB 1 billion of AI-related CapEx and around RMB 500 million of P&L impact, while still targeting long-term gross margin of 40% to 45% and operating profit margin of 15% to 20%.

Bilibili Price Performance

BILI stock traded down $0.94 during midday trading on Thursday, reaching $17.36. The company had a trading volume of 1,766,852 shares, compared to its average volume of 2,878,913. Bilibili has a 1-year low of $17.36 and a 1-year high of $36.40. The stock has a 50 day moving average price of $23.10 and a 200-day moving average price of $26.44. The company has a debt-to-equity ratio of 0.31, a current ratio of 1.36 and a quick ratio of 1.36. The company has a market capitalization of $7.20 billion, a price-to-earnings ratio of 38.61 and a beta of 0.79.

Wall Street Analysts Forecast Growth

BILI has been the subject of a number of recent research reports. JPMorgan Chase & Co. raised shares of Bilibili from a “neutral” rating to an “overweight” rating and boosted their target price for the company from $27.00 to $35.00 in a research report on Tuesday, March 17th. Weiss Ratings reiterated a “hold (c-)” rating on shares of Bilibili in a research note on Monday, April 20th. Benchmark reissued a “buy” rating on shares of Bilibili in a report on Wednesday. Wall Street Zen cut shares of Bilibili from a “buy” rating to a “hold” rating in a report on Sunday, April 26th. Finally, Morgan Stanley upgraded shares of Bilibili from an “equal weight” rating to an “overweight” rating and lifted their price target for the company from $25.00 to $31.00 in a research report on Monday, April 13th. Nine research analysts have rated the stock with a Buy rating and one has given a Hold rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $30.78.

Hedge Funds Weigh In On Bilibili

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Kestra Advisory Services LLC bought a new stake in shares of Bilibili during the 4th quarter worth approximately $43,000. JPMorgan Chase & Co. increased its stake in Bilibili by 25.7% in the second quarter. JPMorgan Chase & Co. now owns 5,295 shares of the company’s stock valued at $114,000 after acquiring an additional 1,081 shares during the last quarter. Advisors Asset Management Inc. increased its stake in Bilibili by 26.1% in the fourth quarter. Advisors Asset Management Inc. now owns 8,092 shares of the company’s stock valued at $199,000 after acquiring an additional 1,677 shares during the last quarter. Brooklyn Investment Group acquired a new position in Bilibili during the fourth quarter valued at approximately $210,000. Finally, Compound Planning Inc. lifted its stake in Bilibili by 20.3% during the fourth quarter. Compound Planning Inc. now owns 9,608 shares of the company’s stock worth $236,000 after purchasing an additional 1,624 shares during the last quarter. 16.08% of the stock is currently owned by institutional investors and hedge funds.

Bilibili Company Profile

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.