Northbridge Financial Group LLC Takes $1.44 Million Position in Salesforce Inc. $CRM

Northbridge Financial Group LLC acquired a new stake in shares of Salesforce Inc. (NYSE:CRM) in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 5,444 shares of the CRM provider’s stock, valued at approximately $1,442,000.

Several other hedge funds and other institutional investors also recently made changes to their positions in CRM. Board of the Pension Protection Fund bought a new stake in shares of Salesforce during the fourth quarter worth about $26,000. Key Capital Management INC bought a new stake in shares of Salesforce during the fourth quarter worth about $26,000. Legacy Bridge LLC bought a new stake in shares of Salesforce during the fourth quarter worth about $27,000. Texas Capital Bancshares Inc TX bought a new stake in shares of Salesforce during the third quarter worth about $28,000. Finally, Dogwood Wealth Management LLC increased its position in shares of Salesforce by 285.7% during the fourth quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock worth $29,000 after acquiring an additional 80 shares in the last quarter. 80.43% of the stock is owned by institutional investors.

Insider Activity at Salesforce

In other Salesforce news, Director Laura Alber acquired 2,571 shares of the business’s stock in a transaction that occurred on Thursday, March 19th. The stock was bought at an average cost of $194.58 per share, with a total value of $500,265.18. Following the acquisition, the director owned 9,530 shares in the company, valued at approximately $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the stock in a transaction on Wednesday, March 18th. The shares were acquired at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the acquisition, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 3.50% of the stock is currently owned by company insiders.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Enterprise software stocks are rallying broadly as investors rotate back into the group after recent pressure tied to fears that AI agents could disrupt traditional SaaS models. Salesforce is benefiting from that sector-wide rebound. From ServiceNow to Salesforce: why are software stocks rallying today?
• Positive Sentiment: Some commentary still views Salesforce as an attractive blue-chip software holding, citing AI-related growth prospects and a relatively reasonable valuation versus peers like Oracle. Buy 5 Blue-Chip Stocks to Enhance Your Portfolio Returns in 2026
• Neutral Sentiment: Salesforce’s AI push remains a key debate on Wall Street. Bank of America restarted coverage with an Underperform rating and a $160 price target, warning that AI may pressure Salesforce’s legacy CRM model and make monetization harder. BofA resets Salesforce stock price target with sobering AI verdict
• Neutral Sentiment: Other coverage is also focused on whether Salesforce can prove its AI strategy is working, with investors watching for evidence that Agentforce and related products can offset concerns about slower long-term growth. Software’s “Baby with the Bathwater” Moment
• Negative Sentiment: Market commentary also highlights Salesforce’s recent weakness and the argument that AI disruption could keep investors cautious until growth re-accelerates. Is It Time To Reconsider Salesforce (CRM) After This Year’s 32% Share Price Slide?

Salesforce Stock Down 0.0%

Salesforce stock opened at $179.46 on Wednesday. Salesforce Inc. has a twelve month low of $163.52 and a twelve month high of $288.44. The firm has a 50 day moving average price of $183.27 and a 200-day moving average price of $214.34. The company has a market capitalization of $146.84 billion, a P/E ratio of 22.98, a P/E/G ratio of 1.25 and a beta of 1.14. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping the consensus estimate of $3.05 by $0.76. The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm’s quarterly revenue was up 12.1% compared to the same quarter last year. During the same quarter in the prior year, the company earned $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, equities analysts predict that Salesforce Inc. will post 9.71 EPS for the current year.

Salesforce declared that its Board of Directors has approved a stock repurchase program on Monday, March 16th that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock repurchase programs are generally an indication that the company’s leadership believes its shares are undervalued.

Salesforce Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were paid a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. The ex-dividend date was Thursday, April 9th. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio is currently 22.54%.

Analysts Set New Price Targets

Several brokerages recently issued reports on CRM. Roth Mkm decreased their price target on Salesforce from $395.00 to $325.00 and set a “buy” rating for the company in a report on Thursday, February 26th. Piper Sandler decreased their price target on Salesforce from $250.00 to $215.00 and set an “overweight” rating for the company in a report on Tuesday, April 14th. Bank of America began coverage on Salesforce in a report on Monday. They set an “underperform” rating and a $160.00 price target for the company. Wall Street Zen downgraded Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, April 18th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $400.00 price objective on shares of Salesforce in a research report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, eleven have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $274.56.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.