eBay (NASDAQ:EBAY) Price Target Raised to $115.00

Posted by Michael Walen on May 16th, 2026

eBay (NASDAQ:EBAY – Free Report) had its price target lifted by Rothschild & Co Redburn from $100.00 to $115.00 in a report issued on Wednesday,MarketScreener reports. They currently have a neutral rating on the e-commerce company’s stock.

Several other brokerages have also recently issued reports on EBAY. The Goldman Sachs Group boosted their price target on shares of eBay from $88.00 to $100.00 and gave the company a “neutral” rating in a research report on Thursday, April 30th. Barclays boosted their price target on shares of eBay from $104.00 to $114.00 and gave the company an “overweight” rating in a research report on Thursday, April 30th. Piper Sandler reiterated an “overweight” rating and set a $115.00 price target (up from $105.00) on shares of eBay in a research report on Thursday, April 30th. Wall Street Zen upgraded shares of eBay from a “hold” rating to a “buy” rating in a report on Sunday, April 26th. Finally, President Capital upped their price objective on shares of eBay from $94.00 to $102.00 and gave the stock a “buy” rating in a report on Tuesday, March 31st. Fourteen investment analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, eBay currently has an average rating of “Hold” and a consensus target price of $107.58.

View Our Latest Research Report on eBay

eBay Price Performance

Shares of NASDAQ EBAY opened at $116.13 on Wednesday. eBay has a 1 year low of $70.42 and a 1 year high of $116.83. The company has a debt-to-equity ratio of 1.36, a current ratio of 1.22 and a quick ratio of 1.22. The company’s 50-day moving average is $98.16 and its 200 day moving average is $90.75. The stock has a market capitalization of $51.56 billion, a P/E ratio of 26.33, a P/E/G ratio of 2.52 and a beta of 1.39.

eBay (NASDAQ:EBAY – Get Free Report) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.58 by $0.08. eBay had a net margin of 17.58% and a return on equity of 46.11%. The company had revenue of $3.09 billion for the quarter, compared to analysts’ expectations of $3.04 billion. During the same quarter in the previous year, the company earned $1.38 earnings per share. eBay’s quarterly revenue was up 19.5% on a year-over-year basis. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. On average, sell-side analysts expect that eBay will post 4.83 earnings per share for the current year.

eBay Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Friday, June 12th. Shareholders of record on Friday, May 29th will be issued a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a yield of 1.1%. The ex-dividend date is Friday, May 29th. eBay’s dividend payout ratio is 28.12%.

Insider Buying and Selling at eBay

In other eBay news, CEO Jamie Iannone sold 21,000 shares of the company’s stock in a transaction dated Monday, April 6th. The shares were sold at an average price of $97.37, for a total value of $2,044,770.00. Following the sale, the chief executive officer owned 352,653 shares in the company, valued at approximately $34,337,822.61. This represents a 5.62% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 23,167 shares of the company’s stock in a transaction that occurred on Tuesday, March 17th. The stock was sold at an average price of $93.59, for a total transaction of $2,168,199.53. Following the completion of the transaction, the senior vice president owned 28,915 shares in the company, valued at approximately $2,706,154.85. This represents a 44.48% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 86,952 shares of company stock worth $8,251,267 in the last ninety days. 0.64% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in EBAY. Cedar Mountain Advisors LLC lifted its stake in shares of eBay by 128.9% in the first quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after buying an additional 156 shares in the last quarter. High Point Wealth Management LLC bought a new position in shares of eBay in the fourth quarter worth approximately $26,000. Abound Financial LLC bought a new position in shares of eBay in the fourth quarter worth approximately $26,000. Cassaday & Co Wealth Management LLC bought a new position in shares of eBay in the first quarter worth approximately $26,000. Finally, Jessup Wealth Management Inc bought a new position in shares of eBay in the fourth quarter worth approximately $27,000. Institutional investors own 87.48% of the company’s stock.

Key Headlines Impacting eBay

Here are the key news stories impacting eBay this week:

Positive Sentiment: eBay’s rejection of GameStop’s offer removes immediate uncertainty around a potentially complex and debt-heavy transaction, and some investors may view management’s stance as a sign of discipline and confidence in the standalone business. eBay rejects GameStop’s $55.5 billion takeover bid
Positive Sentiment: Rothschild & Co Redburn raised its price target on eBay to $115, suggesting analysts see more upside after the stock’s strong run. MarketScreener report on Redburn target increase
Positive Sentiment: Recent articles highlight strong share-price momentum, with eBay up sharply over the past month, quarter and year, which can attract additional investor interest. A Look At eBay (EBAY) Valuation As Recent Share Price Momentum Meets Conflicting Fair Value Signals

About eBay

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eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.