Morgan Stanley Cuts Royal Caribbean Cruises (NYSE:RCL) Price Target to $310.00

Royal Caribbean Cruises (NYSE:RCL) had its price objective lowered by research analysts at Morgan Stanley from $330.00 to $310.00 in a report issued on Thursday,Benzinga reports. The brokerage currently has an “equal weight” rating on the stock. Morgan Stanley’s price target indicates a potential upside of 10.90% from the company’s current price.

Several other analysts have also recently commented on RCL. Jefferies Financial Group raised their target price on Royal Caribbean Cruises from $275.00 to $334.00 and gave the stock a “hold” rating in a research report on Friday, January 30th. TD Cowen reiterated a “buy” rating on shares of Royal Caribbean Cruises in a report on Tuesday, January 13th. Truist Financial increased their price objective on Royal Caribbean Cruises from $318.00 to $327.00 and gave the stock a “hold” rating in a report on Tuesday, March 24th. Weiss Ratings reiterated a “buy (b-)” rating on shares of Royal Caribbean Cruises in a report on Wednesday, March 25th. Finally, Wells Fargo & Company increased their price objective on Royal Caribbean Cruises from $373.00 to $383.00 and gave the stock an “overweight” rating in a report on Sunday, February 1st. One equities research analyst has rated the stock with a Strong Buy rating, seventeen have issued a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $350.55.

Royal Caribbean Cruises Stock Performance

Shares of Royal Caribbean Cruises stock opened at $279.52 on Thursday. The stock has a market cap of $75.62 billion, a PE ratio of 17.91, a price-to-earnings-growth ratio of 0.89 and a beta of 1.93. The business has a fifty day simple moving average of $298.68 and a 200-day simple moving average of $291.04. The company has a quick ratio of 0.16, a current ratio of 0.18 and a debt-to-equity ratio of 1.77. Royal Caribbean Cruises has a 12 month low of $177.33 and a 12 month high of $366.50.

Royal Caribbean Cruises (NYSE:RCL) last issued its earnings results on Thursday, January 29th. The company reported $2.80 EPS for the quarter, hitting the consensus estimate of $2.80. The business had revenue of $4.26 billion during the quarter, compared to analysts’ expectations of $4.28 billion. Royal Caribbean Cruises had a return on equity of 45.06% and a net margin of 23.80%.Royal Caribbean Cruises’s revenue was up 13.2% compared to the same quarter last year. During the same quarter last year, the firm posted $1.63 earnings per share. On average, sell-side analysts anticipate that Royal Caribbean Cruises will post 14.9 EPS for the current fiscal year.

Royal Caribbean Cruises declared that its board has authorized a stock buyback plan on Wednesday, December 10th that authorizes the company to buyback $2.00 billion in outstanding shares. This buyback authorization authorizes the company to repurchase up to 2.6% of its stock through open market purchases. Stock buyback plans are usually an indication that the company’s board of directors believes its shares are undervalued.

Insider Activity

In other Royal Caribbean Cruises news, Director Arne Alexander Wilhelmsen sold 356,026 shares of the firm’s stock in a transaction dated Thursday, February 26th. The stock was sold at an average price of $318.39, for a total transaction of $113,355,118.14. Following the transaction, the director directly owned 16,681,386 shares in the company, valued at $5,311,186,488.54. This trade represents a 2.09% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Jason T. Liberty sold 90,910 shares of the firm’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $326.81, for a total value of $29,710,297.10. Following the transaction, the chief executive officer owned 218,822 shares in the company, valued at approximately $71,513,217.82. This trade represents a 29.35% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 1,967,319 shares of company stock worth $626,681,935. Corporate insiders own 6.95% of the company’s stock.

Hedge Funds Weigh In On Royal Caribbean Cruises

Several institutional investors have recently bought and sold shares of the stock. Rockefeller Capital Management L.P. raised its holdings in Royal Caribbean Cruises by 3.7% during the fourth quarter. Rockefeller Capital Management L.P. now owns 26,053 shares of the company’s stock valued at $7,267,000 after buying an additional 930 shares in the last quarter. World Investment Advisors grew its position in shares of Royal Caribbean Cruises by 104.9% in the fourth quarter. World Investment Advisors now owns 5,111 shares of the company’s stock valued at $1,426,000 after purchasing an additional 2,617 shares during the last quarter. Hsbc Holdings PLC grew its position in shares of Royal Caribbean Cruises by 108.6% in the fourth quarter. Hsbc Holdings PLC now owns 156,364 shares of the company’s stock valued at $43,751,000 after purchasing an additional 81,393 shares during the last quarter. SHP Wealth Management acquired a new stake in shares of Royal Caribbean Cruises in the fourth quarter valued at about $36,000. Finally, Reflection Asset Management acquired a new stake in shares of Royal Caribbean Cruises in the fourth quarter valued at about $108,000. 87.53% of the stock is currently owned by institutional investors.

More Royal Caribbean Cruises News

Here are the key news stories impacting Royal Caribbean Cruises this week:

• Positive Sentiment: Geopolitical de‑escalation/ceasefire headlines lifted travel stocks and eased fuel worries, directly supporting RCL’s outlook and sparking the intraday jump. Royal Caribbean (RCL) Stock Trades Up, Here Is Why
• Positive Sentiment: News coverage explains the sectorwide surge (Carnival, Norwegian, Royal) as fuel-price relief drove buying in travel names — a direct tailwind for RCL’s profitability and bookings sentiment. Why Carnival, Royal Caribbean, and Norwegian Cruise Line Stocks Surged Today
• Positive Sentiment: Royal ONE tri‑branded credit card launch is being highlighted in valuation checks — a potential recurring-fee and loyalty driver that could expand non‑ticket revenue and improve guest retention. Royal Caribbean Cruises (RCL) Valuation Check After Launch Of Royal ONE Tri Branded Credit Cards
• Neutral Sentiment: JPMorgan lowered its price target (from $376 to $341) but kept an Overweight rating — a mixed signal: reduced upside math yet continued analyst support. This can steady sentiment while capping near‑term upside expectations. Benzinga: JPMorgan cuts RCL price target
• Neutral Sentiment: Analyst commentary and investor guides (Zacks, Wall Street summaries) continue to point to strong bookings, fleet growth and a solid 2026 outlook — supportive context but wary of rising costs. RCL Stock Rises 28% in Past Year: Should You Buy, Sell or Hold?
• Negative Sentiment: Oil/hedging risk remains a key downside: coverage sorting cruise lines by hedging exposure warns that higher fuel or volatile energy markets can quickly pressure margins if fuel costs rebound. That keeps risk elevated despite today’s relief rally. Oil shock sorts cruise lines into the hedged and hedged nots
• Negative Sentiment: Competitor moves in luxury loyalty (Silversea enhancements) could pressure RCL’s higher-end market share or force loyalty investment to match perks — a modest competitive headwind over time. Silversea enhances Venetian Society loyalty program

Royal Caribbean Cruises Company Profile

Royal Caribbean Cruises (NYSE: RCL), operating as part of the Royal Caribbean Group, is a global cruise company that develops, markets and operates passenger cruise ships. The company operates multiple consumer-facing cruise brands that offer short- and long-duration itineraries and a range of onboard experiences. Its core activities include itineraries and voyage operations, guest services and hospitality, onboard food and beverage, entertainment and recreation programming, and the commercial activities needed to sell and support cruises through both direct and travel‑agent channels.

Royal Caribbean’s ships serve a broad set of geographies worldwide, regularly deploying vessels in the Caribbean, North America (including Alaska), Europe, Asia, Australia and South America.