NIKE (NYSE:NKE) Price Target Lowered to $90.00 at Jefferies Financial Group

NIKE (NYSE:NKE) had its price target decreased by stock analysts at Jefferies Financial Group from $110.00 to $90.00 in a note issued to investors on Wednesday,MarketScreener reports. The brokerage currently has a “buy” rating on the footwear maker’s stock. Jefferies Financial Group’s price target suggests a potential upside of 100.51% from the stock’s current price.

Several other research firms have also issued reports on NKE. Williams Trading dropped their price target on shares of NIKE from $80.00 to $57.00 and set a “buy” rating for the company in a research report on Wednesday. BTIG Research lowered their price objective on NIKE from $90.00 to $75.00 and set a “buy” rating on the stock in a research note on Wednesday. BNP Paribas Exane dropped their target price on NIKE from $35.00 to $23.00 and set an “underperform” rating for the company in a report on Wednesday. Stifel Nicolaus decreased their price target on NIKE from $65.00 to $56.00 and set a “hold” rating on the stock in a research note on Wednesday. Finally, Robert W. Baird lowered their price target on NIKE from $93.00 to $85.00 and set an “outperform” rating on the stock in a research report on Friday, December 19th. Nineteen equities research analysts have rated the stock with a Buy rating, thirteen have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, NIKE presently has a consensus rating of “Moderate Buy” and a consensus price target of $64.57.

NIKE Stock Performance

Shares of NYSE NKE traded down $7.94 during trading hours on Wednesday, reaching $44.89. The stock had a trading volume of 87,936,225 shares, compared to its average volume of 17,079,348. The company has a market cap of $66.45 billion, a price-to-earnings ratio of 26.42, a PEG ratio of 2.69 and a beta of 1.27. NIKE has a twelve month low of $44.67 and a twelve month high of $80.17. The business’s fifty day moving average is $59.68 and its two-hundred day moving average is $63.66. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40.

NIKE (NYSE:NKE) last posted its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, topping analysts’ consensus estimates of $0.29 by $0.06. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The firm had revenue of $11.28 billion for the quarter, compared to the consensus estimate of $11.23 billion. During the same quarter in the previous year, the company earned $0.54 earnings per share. The business’s revenue was up .1% compared to the same quarter last year. As a group, research analysts expect that NIKE will post 2.05 EPS for the current year.

Hedge Funds Weigh In On NIKE

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Cornerstone Financial Management LLC acquired a new stake in shares of NIKE in the fourth quarter valued at $26,000. Sankala Group LLC acquired a new position in NIKE during the 4th quarter worth about $26,000. J.Safra Asset Management Corp bought a new stake in NIKE during the 4th quarter worth about $29,000. Kemnay Advisory Services Inc. acquired a new stake in NIKE in the 4th quarter valued at about $30,000. Finally, Twin Peaks Wealth Advisors LLC acquired a new stake in NIKE in the 2nd quarter valued at about $31,000. Institutional investors and hedge funds own 64.25% of the company’s stock.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q3 results beat estimates on both top and bottom lines (EPS $0.35 vs. ~$0.29 consensus; revenue ~$11.28B roughly in line-to-slightly-above expectations), showing the turnaround still produces tangible operational progress. NIKE, Inc. Reports Fiscal 2026 Third Quarter Results
• Neutral Sentiment: Management says the company has taken intentional actions (clearing unhealthy inventory, rebalancing wholesale vs. DTC) that pressure near‑term margins but are intended to set up later improvement — a strategic move that could pay off but delays visible recovery. Nike Takes ‘Intentional’ Hit To Clear ‘Unhealthy Inventory’ In Q3 As CEO Eyes Turnaround By Year-End
• Negative Sentiment: Weak guidance drove the selloff: Nike guided fiscal Q4 revenue to decline (company-range), below Street expectations, and warned Greater China sales will remain soft — management said the China reset could take multiple quarters. Nike Stock Sinks to Lowest Level Since 2014 as Weak Sales Outlook Spooks Investors
• Negative Sentiment: Margin pressure from tariffs, promotions and inventory actions pushed operating profit and net income materially lower year‑over‑year, undercutting confidence in a near‑term margin rebound. Nike third-quarter sales beat estimates as turnaround efforts gain traction
• Negative Sentiment: Analysts reacted quickly: multiple firms cut price targets or downgraded forecasts (Wells Fargo, Truist, Telsey and others), amplifying downward pressure and raising the risk of further revision. These Analysts Cut Their Forecasts On Nike After Q3 Results
• Negative Sentiment: Investor sentiment soured after candid executive comments about the slow turnaround — headlines and tone (including a blunt CEO remark) reinforced the view that recovery is taking longer than planned. Nike CEO vents as company struggles to regain footing after disappointing profits : ‘I’m so tired’

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).