BTIG Research Has Lowered Expectations for NIKE (NYSE:NKE) Stock Price

NIKE (NYSE:NKE) had its price objective decreased by BTIG Research from $90.00 to $75.00 in a report released on Wednesday,Benzinga reports. The brokerage presently has a “buy” rating on the footwear maker’s stock. BTIG Research’s price target would suggest a potential upside of 41.97% from the stock’s current price.

Other research analysts have also issued reports about the stock. Stifel Nicolaus set a $65.00 target price on shares of NIKE and gave the stock a “hold” rating in a research report on Friday, December 19th. Robert W. Baird dropped their price target on NIKE from $93.00 to $85.00 and set an “outperform” rating for the company in a research note on Friday, December 19th. Jefferies Financial Group reiterated a “buy” rating on shares of NIKE in a report on Thursday, March 12th. Daiwa Securities Group reduced their price objective on NIKE from $75.00 to $61.00 in a research report on Tuesday, December 23rd. Finally, BNP Paribas Exane decreased their price objective on NIKE from $38.00 to $35.00 and set an “underperform” rating on the stock in a report on Friday, December 19th. Twenty-one analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $72.10.

NIKE Trading Up 3.1%

Shares of NKE opened at $52.83 on Wednesday. The firm’s 50 day simple moving average is $59.68 and its 200 day simple moving average is $63.66. The company has a market capitalization of $78.21 billion, a P/E ratio of 31.08, a P/E/G ratio of 2.69 and a beta of 1.27. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40. NIKE has a 1-year low of $50.95 and a 1-year high of $80.17.

NIKE (NYSE:NKE) last released its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, topping analysts’ consensus estimates of $0.32 by $0.03. The business had revenue of $11.28 billion during the quarter, compared to analysts’ expectations of $11.23 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The business’s quarterly revenue was up .1% compared to the same quarter last year. During the same quarter in the previous year, the company earned $0.54 EPS. Sell-side analysts forecast that NIKE will post 2.05 earnings per share for the current fiscal year.

Institutional Investors Weigh In On NIKE

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Brighton Jones LLC increased its position in shares of NIKE by 388.5% in the fourth quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock valued at $15,316,000 after acquiring an additional 160,980 shares during the period. Caxton Associates LLP bought a new position in shares of NIKE during the first quarter valued at about $311,000. United Bank boosted its holdings in shares of NIKE by 11.3% during the second quarter. United Bank now owns 17,067 shares of the footwear maker’s stock worth $1,212,000 after purchasing an additional 1,736 shares during the period. Edgestream Partners L.P. boosted its holdings in shares of NIKE by 83.6% during the second quarter. Edgestream Partners L.P. now owns 50,759 shares of the footwear maker’s stock worth $3,606,000 after purchasing an additional 23,110 shares during the period. Finally, Arrowstreet Capital Limited Partnership grew its stake in shares of NIKE by 410.3% in the second quarter. Arrowstreet Capital Limited Partnership now owns 132,942 shares of the footwear maker’s stock worth $9,444,000 after purchasing an additional 106,891 shares during the last quarter. 64.25% of the stock is currently owned by institutional investors.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q3 results beat consensus on both top and bottom lines (EPS $0.35 vs. ~ $0.31 and revenue ~$11.28B in line/above estimates), showing some operational progress and product demand in running/performance categories. TipRanks Q3 Preview
• Positive Sentiment: Management reiterated parts of the “Win Now” turnaround — tighter discounting and new product innovation were credited with stabilizing demand in some segments. Reuters: Sales Beat
• Neutral Sentiment: Revenue was essentially flat year‑over‑year (reported ~$11.3B) with mixed regional performance: wholesale held up while NIKE Direct declined — important context but not an immediate positive/negative catalyst by itself. Business Wire Release
• Neutral Sentiment: Some analysts still highlight long-term upside tied to brand strength and product cycles; coverage remains skewed bullish overall despite short-term concerns. WSJ: Analyst Context
• Negative Sentiment: Forward guidance disappointed: Nike warned current-quarter revenue could decline ~2–4% and projected China sales to drop about 20%, a major hit given China’s size for the business — this is the primary driver of the stock’s decline. Invezz: Weak Outlook
• Negative Sentiment: Gross‑margin pressure and narrower operating profit were highlighted (management expects margin recovery over multiple quarters), raising near‑term profitability concerns. Seeking Alpha: Margin Pressure
• Negative Sentiment: Geopolitical risk: executives warned that unrest in the Middle East could further complicate the turnaround, adding a macro tail‑risk that may keep investors cautious. Reuters: Middle East Risk
• Negative Sentiment: Immediate market reaction: shares slid sharply in after‑hours / premarket trading, reflecting investor skepticism that the turnaround will accelerate given the new guidance and China slump. Blockonomi: Stock Plunge
• Neutral Sentiment: Some houses (e.g., Citi) maintained neutral/hold ratings citing the beat but cautious outlook; watch for upcoming analyst revisions and updated models. TipRanks: Citi Hold

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).