Apple’s (AAPL) “Neutral” Rating Reiterated at DA Davidson

Apple (NASDAQ:AAPL)‘s stock had its “neutral” rating reissued by DA Davidson in a report released on Friday,Benzinga reports. They currently have a $270.00 price target on the iPhone maker’s stock. DA Davidson’s price objective points to a potential upside of 5.24% from the company’s previous close.

Several other brokerages have also weighed in on AAPL. JPMorgan Chase & Co. increased their target price on Apple from $305.00 to $315.00 and gave the stock an “overweight” rating in a research report on Monday. Barclays reiterated an “underweight” rating and set a $239.00 target price (up previously from $230.00) on shares of Apple in a report on Friday. Stephens set a $315.00 price target on shares of Apple in a report on Monday. Morgan Stanley reiterated an “overweight” rating and set a $315.00 price objective (up from $305.00) on shares of Apple in a research note on Wednesday, December 17th. Finally, Wells Fargo & Company set a $300.00 target price on shares of Apple and gave the company an “overweight” rating in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $286.92.

Apple Price Performance

Shares of AAPL traded down $1.74 during trading hours on Friday, reaching $256.55. The company had a trading volume of 20,452,253 shares, compared to its average volume of 48,067,789. The company has a current ratio of 0.89, a quick ratio of 0.86 and a debt-to-equity ratio of 1.06. The company has a market capitalization of $3.77 trillion, a price-to-earnings ratio of 34.35, a PEG ratio of 2.39 and a beta of 1.09. Apple has a 12-month low of $169.21 and a 12-month high of $288.62. The firm has a 50 day simple moving average of $268.62 and a 200-day simple moving average of $251.07.

Apple (NASDAQ:AAPL) last issued its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share for the quarter, topping analysts’ consensus estimates of $2.65 by $0.19. The business had revenue of $143.76 billion during the quarter, compared to analysts’ expectations of $138.25 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. Research analysts expect that Apple will post 7.28 earnings per share for the current year.

Insider Buying and Selling

In other Apple news, insider Chris Kondo sold 3,752 shares of the business’s stock in a transaction on Friday, November 7th. The shares were sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the sale, the insider owned 15,098 shares in the company, valued at $4,095,030.54. The trade was a 19.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. 0.06% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in AAPL. Reyes Financial Architecture Inc. boosted its holdings in shares of Apple by 0.4% in the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock valued at $2,520,000 after acquiring an additional 37 shares in the last quarter. WESPAC Advisors LLC raised its holdings in shares of Apple by 0.3% in the 4th quarter. WESPAC Advisors LLC now owns 12,326 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 39 shares in the last quarter. American Alpha Advisors LLC raised its holdings in shares of Apple by 3.7% in the 3rd quarter. American Alpha Advisors LLC now owns 1,151 shares of the iPhone maker’s stock worth $293,000 after purchasing an additional 41 shares in the last quarter. Capstone Wealth Management LLC grew its position in Apple by 0.5% in the third quarter. Capstone Wealth Management LLC now owns 8,537 shares of the iPhone maker’s stock worth $2,174,000 after buying an additional 42 shares during the last quarter. Finally, Seven Springs Wealth Group LLC increased its holdings in shares of Apple by 0.3% in the third quarter. Seven Springs Wealth Group LLC now owns 15,451 shares of the iPhone maker’s stock valued at $3,934,000 after buying an additional 42 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple beat expectations with fiscal Q1 revenue of ~$143.8B and EPS $2.84, plus guidance implying mid‑teen top‑line growth for the next quarter — a primary driver for the stock’s upside. Apple reports first quarter results
• Positive Sentiment: Several analysts raised ratings/targets after the results (Monness Crespi to $315 Buy, Maxim upgraded to Buy $300) — fresh buy calls and higher targets support further upside. Apple To $267? Here Are 10 Top Analyst Forecasts For Friday
• Positive Sentiment: Apple acquired Israeli audio AI startup Q.ai (reported ~ $2B) — a strategic tuck‑in that signals investment to build AI features into devices and services. Apple acquires audio AI startup Q.ai
• Positive Sentiment: Apple Watch studies show utility for AFib screening — a positive for services/health positioning and long‑term monetization of wearables. Health Rounds: Apple watches help patients monitor a common heart disorder
• Neutral Sentiment: Apple declared a quarterly dividend of $0.26/share (ex‑div Feb 9) — modest income support but immaterial to near‑term price action for most investors.
• Neutral Sentiment: Company guided revenue higher for the next quarter (~$107.8B–$110.6B), and projected gross‑margin expansion — encouraging, but markets are parsing sustainability vs. one‑off holiday strength.
• Negative Sentiment: Apple warned that rising memory‑chip prices and tight supply could pressure margins and limit shipments; management said it will prioritize highest‑end iPhone models — a potential revenue mix shift and margin risk. Apple to prioritize premium iPhone launches in 2026, Nikkei Asia reports
• Negative Sentiment: Investors reacted tepidly because Apple gave limited new detail on AI strategy despite earnings strength — analysts and commentators say markets want clearer AI monetization plans. Gene Munster Says Apple Stock’s Tepid Reaction…
• Negative Sentiment: Regional markets flagged the memory warning — Asian equity moves reflected concern that memory inflation could weigh on technology margins. Asian Shares Mostly Lower In Cautious Trading

Apple Company Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.