Netflix (NASDAQ:NFLX) Price Target Cut to $95.00 by Analysts at Citic Securities

Netflix (NASDAQ:NFLX) had its price objective cut by Citic Securities from $109.00 to $95.00 in a research report issued to clients and investors on Monday,MarketScreener reports. The brokerage presently has a “hold” rating on the Internet television network’s stock. Citic Securities’ price target would indicate a potential upside of 10.45% from the company’s current price.

Several other equities research analysts have also recently issued reports on NFLX. Wells Fargo & Company reduced their price objective on shares of Netflix from $156.00 to $151.00 and set an “overweight” rating on the stock in a research report on Wednesday, October 22nd. Itau BBA Securities started coverage on shares of Netflix in a report on Tuesday, October 7th. They issued an “outperform” rating and a $151.40 price target on the stock. Cfra Research downgraded shares of Netflix from a “strong-buy” rating to a “hold” rating in a report on Monday, January 5th. Hsbc Global Res upgraded Netflix to a “strong-buy” rating in a research report on Monday, January 12th. Finally, BMO Capital Markets reduced their target price on Netflix from $143.00 to $135.00 and set an “outperform” rating on the stock in a report on Wednesday, January 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-two have given a Buy rating and eighteen have given a Hold rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $117.47.

Netflix Trading Down 0.1%

Shares of NFLX stock opened at $86.01 on Monday. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.33. The company has a market cap of $364.45 billion, a price-to-earnings ratio of 33.98, a PEG ratio of 1.53 and a beta of 1.71. Netflix has a 1 year low of $81.93 and a 1 year high of $134.12. The firm has a fifty day moving average price of $96.20 and a 200-day moving average price of $111.30.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same period in the prior year, the company posted $0.43 earnings per share. The company’s revenue for the quarter was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities analysts predict that Netflix will post 24.58 earnings per share for the current year.

Insider Activity

In other Netflix news, insider David A. Hyman sold 23,439 shares of the company’s stock in a transaction dated Friday, January 16th. The shares were sold at an average price of $88.11, for a total value of $2,065,210.29. Following the transaction, the insider directly owned 316,100 shares in the company, valued at $27,851,571. This represents a 6.90% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Cletus R. Willems sold 2,380 shares of the firm’s stock in a transaction that occurred on Thursday, November 6th. The stock was sold at an average price of $110.03, for a total transaction of $261,878.54. The SEC filing for this sale provides additional information. In the last three months, insiders sold 1,653,599 shares of company stock valued at $173,141,263. Insiders own 1.37% of the company’s stock.

Hedge Funds Weigh In On Netflix

Several institutional investors have recently made changes to their positions in NFLX. Rosenberg Matthew Hamilton increased its holdings in Netflix by 2.1% during the second quarter. Rosenberg Matthew Hamilton now owns 448 shares of the Internet television network’s stock valued at $600,000 after buying an additional 9 shares during the period. One Day In July LLC increased its holdings in shares of Netflix by 3.3% in the 2nd quarter. One Day In July LLC now owns 278 shares of the Internet television network’s stock valued at $372,000 after acquiring an additional 9 shares during the period. Able Wealth Management LLC lifted its stake in shares of Netflix by 1.2% during the 2nd quarter. Able Wealth Management LLC now owns 763 shares of the Internet television network’s stock worth $1,022,000 after purchasing an additional 9 shares during the last quarter. One Wealth Capital Management LLC grew its stake in Netflix by 0.5% in the second quarter. One Wealth Capital Management LLC now owns 1,767 shares of the Internet television network’s stock valued at $2,366,000 after purchasing an additional 9 shares during the last quarter. Finally, Bell Investment Advisors Inc raised its holdings in Netflix by 3.1% in the second quarter. Bell Investment Advisors Inc now owns 298 shares of the Internet television network’s stock worth $399,000 after purchasing an additional 9 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts highlight large upside from advertising: Wedbush and others forecast ad revenue could roughly double to ~$3B in 2026, supporting views that recent selling is an overreaction and prompting upgrades. Netflix (NFLX) Stock: Ad Revenue Set to Double as Analysts See Major Upside
• Positive Sentiment: At least one major outlet notes an analyst upgrade despite the stock’s steep pullback since Netflix announced the Warner Bros. deal — a sign some investors see valuation/earnings upside now. Netflix Stock Is on a Nightmare Run. Why It Just Got an Upgrade.
• Positive Sentiment: Fundamental momentum: Netflix reported a solid Q4 with accelerating revenue and record subscriber totals cited across coverage — a reminder the core streaming business remains strong. Should You Buy Netflix Stock After Its 36% Plunge?
• Neutral Sentiment: Multiple “buy the dip?” pieces are debating whether the current price is a buying opportunity or a value trap — useful for gauging sentiment but not new company-specific data. Netflix Shares Continue to Fall. Is It Time to Buy the Dip?
• Neutral Sentiment: High-profile investors are rebalancing positions (e.g., Cathie Wood activity), which can influence flows but doesn’t change Netflix’s fundamentals. Meta or Netflix: Cathie Wood Cuts Back on One Top Tech Stock While Doubling Down on Another
• Negative Sentiment: Regulatory and deal-risk headlines: filings flag potential regulatory hurdles to the Warner Bros. Discovery transaction and a possible breakup fee in the ~$5.8B range — a direct downside risk to the proposed deal and cash/earnings outlook. Regulatory Risks Loom Over Netflix–WBD Deal, Including Potential $5.8 Billion Breakup Fee
• Negative Sentiment: Analyst downside: Robert W. Baird trimmed its price target to $120, reflecting more cautious expectations post-deal and dampening near-term sentiment. Robert W. Baird Cuts Netflix (NASDAQ:NFLX) Price Target to $120.00
• Negative Sentiment: Engagement warning: analysts flag slowing viewing hours as a “yellow flag,” which could pressure future monetization and advertiser appetite if the trend persists. Netflix: Viewing Hours Are The Yellow Flag
• Negative Sentiment: Market reaction to guidance and the deal has driven sharp downside recently, with several outlets noting the stock’s plunge and investor caution around 2026 outlook. Netflix Stock Tanks After Earnings: Warning Sign or Should You Ignore?

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.