ServiceNow (NYSE:NOW) Shares Up 3.5% – What’s Next?

ServiceNow, Inc. (NYSE:NOW)’s share price traded up 3.5% during trading on Friday . The stock traded as high as $133.85 and last traded at $133.09. 16,404,281 shares were traded during trading, an increase of 30% from the average session volume of 12,654,275 shares. The stock had previously closed at $128.56.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

Analyst Upgrades and Downgrades

NOW has been the subject of a number of research reports. BMO Capital Markets reduced their price objective on ServiceNow from $230.00 to $175.00 and set an “outperform” rating for the company in a research report on Wednesday. Jefferies Financial Group cut their price target on ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a research note on Friday. DZ Bank upgraded ServiceNow to a “strong-buy” rating in a report on Thursday, December 18th. JPMorgan Chase & Co. boosted their price target on ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Finally, Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a report on Wednesday, October 8th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $209.07.

ServiceNow Trading Up 3.5%

The stock has a market capitalization of $138.20 billion, a price-to-earnings ratio of 80.47, a price-to-earnings-growth ratio of 2.16 and a beta of 0.98. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The company has a fifty day moving average of $154.23 and a two-hundred day moving average of $173.83.

Insider Buying and Selling at ServiceNow

In related news, insider Paul Fipps sold 1,525 shares of the firm’s stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the transaction, the insider directly owned 2,705 shares in the company, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the transaction, the director directly owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. This represents a 3.03% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 15,310 shares of company stock worth $2,533,585 in the last quarter. 0.34% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

Several hedge funds have recently modified their holdings of NOW. Kilter Group LLC acquired a new stake in ServiceNow in the 2nd quarter worth $25,000. IAG Wealth Partners LLC lifted its stake in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the period. Total Investment Management Inc. acquired a new stake in ServiceNow during the second quarter worth about $31,000. LGT Financial Advisors LLC acquired a new position in ServiceNow in the 2nd quarter valued at approximately $32,000. Finally, Bogart Wealth LLC raised its holdings in ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares in the last quarter. 87.18% of the stock is owned by institutional investors.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.