WealthPLAN Partners LLC Increases Stock Position in Adobe Inc. $ADBE

WealthPLAN Partners LLC raised its position in Adobe Inc. (NASDAQ:ADBE) by 41.0% in the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 5,828 shares of the software company’s stock after buying an additional 1,696 shares during the period. WealthPLAN Partners LLC’s holdings in Adobe were worth $2,056,000 at the end of the most recent quarter.

A number of other large investors have also modified their holdings of ADBE. LSV Asset Management increased its stake in shares of Adobe by 350.0% in the 2nd quarter. LSV Asset Management now owns 72 shares of the software company’s stock valued at $28,000 after purchasing an additional 56 shares in the last quarter. Nexus Investment Management ULC purchased a new position in Adobe during the second quarter worth approximately $31,000. Horizon Financial Services LLC grew its holdings in Adobe by 4,000.0% in the second quarter. Horizon Financial Services LLC now owns 82 shares of the software company’s stock valued at $32,000 after purchasing an additional 80 shares during the period. Total Investment Management Inc. purchased a new stake in shares of Adobe in the second quarter valued at approximately $35,000. Finally, Howard Hughes Medical Institute acquired a new position in shares of Adobe during the 2nd quarter worth approximately $36,000. Institutional investors and hedge funds own 81.79% of the company’s stock.

Analyst Ratings Changes

Several brokerages recently commented on ADBE. Stifel Nicolaus cut their price target on shares of Adobe from $480.00 to $450.00 and set a “buy” rating for the company in a report on Tuesday, December 9th. Wall Street Zen raised shares of Adobe from a “hold” rating to a “buy” rating in a research note on Monday, December 22nd. Jefferies Financial Group cut Adobe from a “buy” rating to a “hold” rating and lowered their price objective for the stock from $500.00 to $400.00 in a report on Monday, January 5th. Morgan Stanley dropped their price target on Adobe from $450.00 to $425.00 and set an “equal weight” rating for the company in a research report on Thursday, December 11th. Finally, BMO Capital Markets lowered Adobe from an “outperform” rating to a “market perform” rating and decreased their price objective for the company from $400.00 to $375.00 in a report on Friday. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, thirteen have given a Hold rating and four have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Hold” and a consensus target price of $406.44.

Adobe Trading Down 5.4%

Shares of Adobe stock opened at $309.93 on Wednesday. Adobe Inc. has a fifty-two week low of $307.91 and a fifty-two week high of $465.70. The company has a debt-to-equity ratio of 0.53, a quick ratio of 1.02 and a current ratio of 1.00. The firm has a market capitalization of $129.74 billion, a price-to-earnings ratio of 18.55, a PEG ratio of 1.29 and a beta of 1.53. The stock has a 50 day moving average of $336.45 and a 200 day moving average of $348.73.

Adobe (NASDAQ:ADBE) last issued its quarterly earnings data on Wednesday, December 10th. The software company reported $5.50 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $5.40 by $0.10. The firm had revenue of $6.19 billion during the quarter, compared to the consensus estimate of $6.11 billion. Adobe had a return on equity of 61.28% and a net margin of 30.00%.The company’s quarterly revenue was up 10.5% on a year-over-year basis. During the same period last year, the company earned $4.81 EPS. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. As a group, research analysts predict that Adobe Inc. will post 16.65 earnings per share for the current year.

Insider Activity

In other news, CAO Jillian Forusz sold 149 shares of the firm’s stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $337.88, for a total value of $50,344.12. Following the completion of the transaction, the chief accounting officer owned 3,426 shares of the company’s stock, valued at approximately $1,157,576.88. This trade represents a 4.17% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Corporate insiders own 0.16% of the company’s stock.

Key Headlines Impacting Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Retail interest noted despite analyst pessimism — some reports highlight continued retail buying or curiosity that could support a rebound if sentiment stabilizes. ADBE shares slip on analyst downgrades — but why is retail bullish?
• Neutral Sentiment: Sector weakness is amplifying moves — enterprise software peers (e.g., CRM, ServiceNow) are down, which increases selling pressure across the group and can widen Adobe’s drawdown even if company fundamentals are mixed. Salesforce (CRM) Stock Drops Following Adobe Downgrade and Sector Weakness
• Neutral Sentiment: Market pieces and screening lists are flagging Adobe as a name to watch/avoid in the current macro and AI cycle — these roundups can drive short‑term flows but are not direct company updates. 25 Stocks to Target (and Avoid) After MLK Day
• Negative Sentiment: Oppenheimer downgraded Adobe, citing slow AI monetization and competitive pressure; that downgrade triggered selling and headlines about a 52‑week low. Adobe (ADBE) Stock: Plunges to 52-Week Low on AI Competition Worries
• Negative Sentiment: Goldman Sachs moved Adobe to a sell rating with a sub‑current price target, marking one of the most pessimistic analyst positions in years and adding to downward pressure. Adobe assumed with a Sell at Goldman Sachs (Finviz / The Fly)
• Negative Sentiment: Analysts and media are increasingly framing Adobe as vulnerable to generative‑AI competitors (Canva, Figma, OpenAI) and new low‑cost offerings (e.g., from Apple), raising concerns about pricing and growth cadence. AI Could Spell Trouble for Software. These Experts Say to Avoid One Stock In Particular

Adobe Profile

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.