HB Wealth Management LLC boosted its holdings in Adobe Inc. (NASDAQ:ADBE – Free Report) by 10.8% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 20,035 shares of the software company’s stock after acquiring an additional 1,959 shares during the period. HB Wealth Management LLC’s holdings in Adobe were worth $7,067,000 as of its most recent filing with the Securities and Exchange Commission.
Other hedge funds have also added to or reduced their stakes in the company. LSV Asset Management raised its position in shares of Adobe by 350.0% in the second quarter. LSV Asset Management now owns 72 shares of the software company’s stock valued at $28,000 after purchasing an additional 56 shares during the period. Flaharty Asset Management LLC acquired a new position in Adobe in the 1st quarter valued at about $29,000. Nexus Investment Management ULC bought a new position in Adobe in the 2nd quarter valued at about $31,000. Horizon Financial Services LLC raised its holdings in Adobe by 4,000.0% in the 2nd quarter. Horizon Financial Services LLC now owns 82 shares of the software company’s stock valued at $32,000 after acquiring an additional 80 shares during the period. Finally, 1248 Management LLC acquired a new stake in Adobe during the first quarter worth approximately $33,000. Institutional investors and hedge funds own 81.79% of the company’s stock.
Adobe News Summary
Here are the key news stories impacting Adobe this week:
- Positive Sentiment: Multi‑year partnership with Runway expands Firefly video and generative‑AI capabilities — strengthens Adobe’s AI moat and product roadmap, which supports revenue and subscription growth potential. Adobe (ADBE) Partners With Runway to Expand Firefly AI Video Tools
- Positive Sentiment: CES coverage highlights Adobe’s personalization strategy and multi‑model AI integrations (Runway, 11 Labs) — signals product differentiation and go‑to‑market emphasis on AI features that drive enterprise renewals and Creative Cloud adoption. Smarter, Not Louder: Adobe’s Vision for Personalization at CES 2026
- Positive Sentiment: Adobe Analytics reports U.S. online holiday spending set a record — reinforces demand for Adobe’s data and insights business (used by retailers and advertisers), a potential revenue driver for Experience Cloud products. US online holiday spending hits record levels despite slower growth, Adobe says
- Positive Sentiment: Recent quarterly results showed an EPS beat and FY‑2026 guidance range, supporting valuation re‑rating if growth and margins stay on track (earnings strength is a near‑term fundamental tailwind).
- Neutral Sentiment: Industry and competitor analyses are prompting investors to re‑evaluate Adobe vs. peers — useful for longer‑term positioning but not an immediate stock mover. Analyzing Adobe In Comparison To Competitors In Software Industry
- Neutral Sentiment: Several buy/sell opinion pieces (Forbes, Motley Fool, Zacks) are circulating — these can affect retail flows but reflect differing views on valuation and turnaround prospects. Buy Or Sell Adobe Stock?
- Negative Sentiment: Some commentary frames Adobe as “beaten down” after a ~20% 2025 decline and argues the stock still faces an uphill recovery — this narrative can cap near‑term upside and pressure sentiment. 2 Beaten Down Tech Stocks Primed for a 2026 Rebound
- Negative Sentiment: Critical deep‑value pieces argue Adobe “cannot catch a break,” highlighting valuation and execution concerns that could weigh on institutional sentiment if new product monetization slows. Adobe Cannot Catch A Break – Deep-Value AI Thesis
Adobe Trading Up 0.3%
Adobe (NASDAQ:ADBE – Get Free Report) last issued its earnings results on Wednesday, December 10th. The software company reported $5.50 EPS for the quarter, beating the consensus estimate of $5.40 by $0.10. Adobe had a net margin of 30.00% and a return on equity of 61.28%. The company had revenue of $6.19 billion during the quarter, compared to analysts’ expectations of $6.11 billion. During the same period in the previous year, the company earned $4.81 EPS. The business’s revenue for the quarter was up 10.5% compared to the same quarter last year. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. Analysts predict that Adobe Inc. will post 16.65 EPS for the current fiscal year.
Insider Buying and Selling at Adobe
In other news, CAO Jillian Forusz sold 149 shares of Adobe stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $337.88, for a total transaction of $50,344.12. Following the sale, the chief accounting officer directly owned 3,426 shares of the company’s stock, valued at approximately $1,157,576.88. This trade represents a 4.17% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. 0.16% of the stock is currently owned by company insiders.
Analyst Upgrades and Downgrades
A number of equities analysts have recently weighed in on the company. Stifel Nicolaus lowered their target price on Adobe from $480.00 to $450.00 and set a “buy” rating on the stock in a research note on Tuesday, December 9th. DA Davidson reiterated a “buy” rating and set a $500.00 price objective on shares of Adobe in a research report on Thursday, December 11th. Evercore ISI dropped their target price on Adobe from $475.00 to $450.00 and set an “outperform” rating for the company in a report on Friday, September 12th. Mizuho decreased their price target on shares of Adobe from $410.00 to $390.00 and set an “outperform” rating on the stock in a research note on Thursday, November 20th. Finally, Wall Street Zen raised shares of Adobe from a “hold” rating to a “buy” rating in a research report on Monday, December 22nd. One equities research analyst has rated the stock with a Strong Buy rating, thirteen have issued a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Hold” and a consensus target price of $411.88.
View Our Latest Report on Adobe
About Adobe
Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.
The company’s core offerings are organized around digital media and digital experience.
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