Amazon.com, Inc. $AMZN Stock Holdings Lifted by Independence Bank of Kentucky

Independence Bank of Kentucky increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.6% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 87,730 shares of the e-commerce giant’s stock after acquiring an additional 2,199 shares during the quarter. Amazon.com accounts for about 2.5% of Independence Bank of Kentucky’s holdings, making the stock its 8th largest position. Independence Bank of Kentucky’s holdings in Amazon.com were worth $19,263,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in AMZN. Wilson Asset Management International PTY Ltd. bought a new position in shares of Amazon.com in the 2nd quarter valued at approximately $11,102,000. ARK Investment Management LLC grew its holdings in Amazon.com by 8.3% during the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after purchasing an additional 86,978 shares during the last quarter. Buckhead Capital Management LLC raised its position in shares of Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the period. Flaharty Asset Management LLC lifted its stake in shares of Amazon.com by 87.7% in the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after buying an additional 2,377 shares during the last quarter. Finally, Border to Coast Pensions Partnership Ltd boosted its holdings in shares of Amazon.com by 6.0% during the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after buying an additional 63,924 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street and strategy pieces highlight AWS + AI as the primary upside driver for 2026 and beyond — analysts see accelerating AWS growth, AI share gains and improving margins as the bull case. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Multiple firms maintain buy/outperform ratings and ~$300 median price target (some above $300), underpinning investor conviction and setting a clear upside reference point. Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
• Positive Sentiment: Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi for agentic AI features — expands ecosystem and monetization opportunities for voice/assistant commerce. Amazon Intros AI Integrations For Alexa
• Positive Sentiment: Billionaire investor activity: Third Point reportedly increased its AMZN stake, a vote of confidence that can support sentiment and flows. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Neutral Sentiment: Technical/flow signals: a recent Power Inflow alert flagged institutional order flow into AMZN — may attract short‑term traders but is not a fundamental catalyst. Amazon Shares Hit Intraday High After Key Trading Signal
• Negative Sentiment: Zoox recall: Amazon’s self‑driving unit will recall 332 U.S. vehicles for an Automated Driving Systems software issue — raises operational, PR and potential regulatory risk for the autonomy arm. Amazon’s Zoox to recall 332 US vehicles over software error
• Negative Sentiment: Amazon is blocking third‑party AI shopping agents from scraping its site while exploring partnerships — a defensive move that could lead to friction with AI startups and consumer‑facing partners, creating short‑term uncertainty for retail discovery and ad revenue dynamics. Amazon Tightens Platform Access as AI Shopping Agents Expand Amazon faces ‘leader’s dilemma’ — fight AI shopping bots or join them
• Negative Sentiment: Political/regulatory scrutiny: Senators (e.g., Elizabeth Warren) are probing whether big cloud players are shifting AI data‑center energy costs to consumers — potential for regulation, higher compliance costs or reputational pressure. Elizabeth Warren Warns Amazon And Meta Could Be Passing AI Data Center Costs Onto Consumers
• Negative Sentiment: Heavy insider selling and mixed institutional flows continue to draw attention — notable sales by senior insiders can weigh on sentiment despite long‑term bullish thesis. Amazon Stock (AMZN) Opinions on AI and Cloud Expansion

Insider Buying and Selling

In other Amazon.com news, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the transaction, the chief executive officer owned 493,507 shares in the company, valued at $123,391,555.21. This trade represents a 4.27% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Jonathan Rubinstein sold 8,173 shares of Amazon.com stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the sale, the director directly owned 80,030 shares in the company, valued at $20,009,900.90. The trade was a 9.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 82,234 shares of company stock worth $19,076,767. Insiders own 9.70% of the company’s stock.

Analyst Upgrades and Downgrades

Several brokerages recently commented on AMZN. William Blair reiterated an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Maxim Group lifted their price objective on Amazon.com from $272.00 to $280.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Susquehanna set a $300.00 price objective on Amazon.com and gave the stock a “positive” rating in a research report on Friday, October 31st. Rothschild & Co Redburn reaffirmed a “neutral” rating and issued a $250.00 target price on shares of Amazon.com in a report on Tuesday, November 18th. Finally, Daiwa Capital Markets upped their price target on Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a report on Tuesday, November 11th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat, Amazon.com presently has an average rating of “Moderate Buy” and an average price target of $295.50.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $232.25 on Thursday. The firm has a market capitalization of $2.48 trillion, a PE ratio of 32.80, a PEG ratio of 1.60 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60. The business’s 50 day moving average is $230.34 and its 200-day moving average is $225.97.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same period in the prior year, the company posted $1.43 earnings per share. Amazon.com’s revenue was up 13.4% on a year-over-year basis. Sell-side analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.